- 20 lessons
- 5 quizzes
- 5 week duration
2. Key Chapters
3. Marketing Mix
4. Final Exam
These are the people who come in contact with the customers when the customers interact with the company. People can be found in both the company types, whether they are selling product or services. The difference can be in the density.
The companies in the service sector will have more people who interacts with the customers in comparison to the product based companies.
The interaction with the people also defines how your customers feel. If your customers are better treated by your people whenever they come in contact, chances are high that the customers will return.
Talk about this aspect in marketing plan only if you are selling services.