- 20 lessons
- 5 quizzes
- 5 week duration
2. Key Chapters
3. Marketing Mix
4. Final Exam
Delivery of a service or product requires processing of various activities. A good system or process in place ensures that the product or service is delivered to the customer smoothly and in timely manner.
Suppose you went to a hotel and the hotel does not have any process to have someone at the reception area to meet, greet, and provide information. You will certainly not feel happy if you have to figure out everything on your own, particularly when you are short on time.
This is where importance of process kicks in. Your company needs to ensure that all your processes are quick, short and ready to provide all the required services to the customers properly. Presence of a strong process leads to a good customer experience.
Talk about this in your marketing plan only if you are selling services.