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Marketing orientation has many facets. There is five marketing orientation perspective named as Decision making perspective, market intelligence perspective, strategic perspective, customer orientation perspective and culturally based behavioral perspective. Marketing orientation is quantitative and can be measured with the help of marketing orientation measurement scales.
Two most widely used scale for measuring marketing orientation are MARKOR and MKTOR. MKTOR is an average of three components namely: customer orientation, inter-functional coordination, and competitor orientation. MARKOR scale, on the other hand, takes average of the scores of three components named as Intelligence generation, intelligence dissemination and responsiveness.
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Different Perspective of Marketing Orientation
Marketing orientation subject has various perspectives. Our professional marketing writers have tried to explain it here in brief. You can ask our writers to do my assignment quickly of marketing orientation to learn about these perspectives in a detailed manner.
- Decision making perspective
- Market intelligence perspective: It is the everyday information important to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity etc.
- Competition Orientation Perspective: What competitors are doing is important for a company. It gives an idea about the product standing, design and innovation.
- Customer orientation perspective: It is important for the company to focus on the customers for a long term profitability.
- Culturally based behavioral perspective: How the customers react to a product on the basis of the inherited values from their family is another important aspect to look after for the companies.
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