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Marketing orientation has many facets. There is five marketing orientation perspective named as Decision making perspective, market intelligence perspective, strategic perspective, customer orientation perspective and culturally based behavioral perspective. Marketing orientation is quantitative and can be measured with the help of marketing orientation measurement scales.

Two most widely used scale for measuring marketing orientation are MARKOR and MKTOR. MKTOR is an average of three components namely: customer orientation, inter-functional coordination, and competitor orientation. MARKOR scale, on the other hand, takes average of the scores of three components named as Intelligence generation, intelligence dissemination and responsiveness.

It is an emerging field and many students land up in the job where Marketing orientation analysis is the primary role. Our experts can help with Marketing orientation assignments because they are working in the same domain. At allassignmenthelp.com, you will get the best help in all the areas related to marketing. We provide marketing management assignment, Brand promotion assignment assistance, marketing research assignment help, sales and promotions homework help, help with integrated marketing communication assignments, etc. All you have to do is just fill out the order form to get the help in a short span of time. You will get a chance to choose your own writer from the list of experts for academic help. We also assure you that our assignment writing services will never put a strain on your pockets. All students can avail the assignment help at an extremely low price. Therefore, do not hop from one website to another in search of quality assignments. Take our help and learn this subject completely.

Different Perspective of Marketing Orientation

Marketing orientation subject has various perspectives. Our professional marketing writers have tried to explain it here in brief. You can ask our writers to do my assignment quickly of marketing orientation to learn about these perspectives in a detailed manner.

  1. Decision making perspective
  2. Market intelligence perspective: It is the everyday information important to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity etc.
  3. Competition Orientation Perspective: What competitors are doing is important for a company. It gives an idea about the product standing, design and innovation.
  4. Customer orientation perspective: It is important for the company to focus on the customers for a long term profitability.
  5. Culturally based behavioral perspective: How the customers react to a product on the basis of the inherited values from their family is another important aspect to look after for the companies.

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