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Marketing orientation has many facets. There is five marketing orientation perspective named as Decision making perspective, market intelligence perspective, strategic perspective, customer orientation perspective and culturally based behavioral perspective. Marketing orientation is quantitative and can be measured with the help of marketing orientation measurement scales.
Two most widely used scale for measuring marketing orientation are MARKOR and MKTOR. MKTOR is an average of three components namely: customer orientation, inter-functional coordination, and competitor orientation. MARKOR scale, on the other hand, takes average of the scores of three components named as Intelligence generation, intelligence dissemination and responsiveness.
It is an emerging field and many students land up in the job where Marketing orientation analysis is the primary role. Our experts can help with Marketing orientation assignments because they are working in the same domain.
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