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Sales Promotion in marketing Management


Sales promotion is one of the aspects of the promotional mix. A product is of no use if it is not sold in the market. To sell a product, it is important to spread the product awareness. We can use sales promotion as one of the means to promote a product. Media and non-media marketing communication are employed for a pre determination and for the market stimulation.

Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

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Importance of Sales promotions for marketing assignments

Sales promotion is a must if we need to attract customers and to retain the current customers. This is very effective in competition counteracting and exploits the opportunities that are revealed by market research. Prime motive of sales promotion assessment is to make students aware of the activities that result in the increased company sales.

There are two basic activities that are carried out: outside promotion sales and inside sales promotion. Outside sales promotion stands for the gaining publicity through advertising and public relations activities. Inside sales promotion activities includes window displays, product and promotional material display and promotional programs such as premium awards and contests.

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