Learn how to do External Analysis of a company (with examples)

AAHAcademy
Marketing Management Course
  • 33 lessons
  • 10 quizzes
  • 10 week duration

If you understand the external environment in which your company operates, then you can make informed business decisions. External analysis helps you understand all those factors – present outside your organization – that affects your business. These factors can be political, economic, social, technological, legal, or environmental. You can remember these factors with the acronym PESTEL.

P stands for Political
E stands for Economic
S stands for Social
T stands for Technological
E stands for Environmental
L stands for Legal

In this course, you will learn how to assess the external environment by understanding each factor separately. We will also combine all these six factors together and look at the business scenario holistically. You will also learn how to do proper PESTEL Analysis instead of fluffy analysis just for the sake of assignment. The purpose of this course is to equip you with the right skill to do PESTEL Analysis. I will help you learn how you can select the right sources for data collection for the analysis as well.

External Analysis does not end with PESTEL Analysis alone. There are several other aspects that you must consider such as demographics where you are operating, competitors who are better than your business, and other such aspects. You will learn everything that constitute a good external analysis in this course.

Click on the ‘Curriculum’ tab above to view the course outline.

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