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5 Best and Practical Pestle Analysis Examples to Know

Pestle Analysis Examples

In this post, we will share with you some of the key Pestle analysis examples. You can use our pestle analysis examples and get good grades in your marketing coursework at university.

Companies we have covered in this article are given below. You can click the link to directly to go to the relevant section.

1. Uber

2. Nike

3. Coca-Cola

4. Adidas

5. Apple

Pestle Analysis Examples: Uber

In this section we will share with you first of the five pestle analysis examples. Uber is a rapidly growing taxi service provider in the world.People like its features such as easy accessibility with the app and taxi sharing. However, there are controversies such as minimum wage complications and banning that are not helping its cause.

And now let us find out more about this company through a Pestle Analysis example. The infographic below will give you a brief on what we have discussed ahead:

Pestle Analysis Examples

Political Factor

As mentioned above, this company has many controversies to do away with. And one of the things that has put Uber in trouble is that it has not made its regulations clear. For example, people have questions about its insurance policy. Some of the questions that are in the mind of the users are if there is an accident, then the company will

  • hold the driver as accountable or,
  • the company will take the blame on itself.

Lawmakers around the world have hammered Uber for various reasons. France charged this company on advertising. Netherlands didn’t resist in taking action against it for its drivers not having licenses. Asian countries are also considering ban on Uber for different reasons. Some of the political sections also had discussions over minimum wage laws in the industry. They also tried to find out whether Uber follows industry rules in this matter.

Economic Factor

In this section of our sample pestle analysis of Uber, we will take a look at its economic factors. The company operates in sharing economy. In other words, sharing of physical and intellectual resources take place in the economy in which Uber operates. Customers can easily connect with the driver through the app. Drivers can take them to their desired location. Customers find Uber cheaper than taxis.

Uber has seen fast growth since its inception. However, some countries see unfair competition against the regular taxis. It resulted in ban and restriction of its services. Other companies are also under the scanner of the authorities for the same reason. But, Uber has been the focal point of this controversy as it is a leading taxi service provider.

People are also looking towards Uber to get new job opportunities. They are struggling to decide whether it is taking their job away or bringing new opportunities. One thing that favors Uber is its popularity. Taxi market is full of opportunities. Uber needs to keep doing its best.

Social Factor

Uber taxi services are user friendly and accessible. To book an Uber ride, all you need to do is order through mobile app. In few minutes you will get the confirmation of your ride.

People show gratitude to the Uber for affordable ride. It increased the fare charges with its the popularity. But, people still prefer it due to its accessibility.

Technological Factor

Uber has reaped much benefits through the technology directly and indirectly. People post positive views on the various social media platforms. It has helped the company to grow fast. Next, its app is much helpful for the users. Users can book their cabs from anywhere. App also gives information like estimated ride charges, drop off location, traffic and weather. Users can pay their charges through the app.

Legal Factors

Above we discussed how Uber has faced bans in many countries for different reasons. Hence, the company needs to follow technical usage laws, labor and employee safety laws and copyrights laws as well.

Environmental Factors

The impact of Uber on the environment is not certain. Few say that fuel usage and traffic congestion is increasing. Studies say the same when it comes to traffic congestion. It is because people may use Uber instead of public transport. Analysts are yet to confirm such blame.

Conclusion of Uber Pestle Analysis

In conclusion, Uber is fastest growing taxi service provider. Its affordable charges, ease of use have helped it in becoming popular. Some controversies are also hindering its progress.

But, company must carry on its service throughout the world. Of course! They need to keep a check on the controversies as well.

Pestle Analysis Examples: Nike

In this section we will share second of the five pestle analysis examples. Nike Corporation is a US based international company. It deals in design, development and selling of footwear, clothing and other services. Nike is the top brand when it comes to producing sports shows and sports apparel. It earned US$30.601 billion in 2015. It made it the most valuable brand in the sports businesses.

Let us do a pestle analysis example of Nike to know where it stands. The infographic below will give you a brief on what we have discussed ahead:

Pestle Analysis Examples

Political Factor

Political environment has huge impact on Nike as it is globally present. Hence, the company must consider the taxation and manufacturing rules of a country. Nike needs to keep an eye on the import and export laws of a country. It affect its product distribution worldwide.

Economic Factor

Nike needs to focus on the conditions of economies where it offers its products. It can target the economies such as US, UK, and others. All these countries have a stable economy. Nike can find the customers with good purchasing power there. Fast growing nations are also an opportunity for Nike.

Social Factor

Nowadays, people are conscious about their health. They are increasingly playing sports to stay fit. Nike plays an active role. It regularly comes up with the high quality sport shoes and apparel. It molds its products as per the customers’ need to get the positive results.

Technological Factor

Nike gives importance to the technology. It also needs to keep an eye on the technology it manufactures. It will help the company in competing well in the market. R&D investment is the external technological factor that affects Nike. The constant changes the technology is opportunity, and threat as well.

Legal Factor

Nike should keep an eye on the copyright of designs of shoes and apparel it manufactures. It also has to make sure it is not involved in child labor or breaking employment rules. Health and safety rules are also important for Nike to follow to maintain its global reach.

Environmental Factor

At present, environment is the prime concern globally. Nike is a a leading brand. The company needs to come up with environment friendly products. It will help them gain brand value.

Also, it will increase sustainability for the company.

Pestle Analysis Examples: Coca Cola

In this section we will share third of the five pestle analysis examples. Cola cola is a famous soft drink producer. It offers different products to its large number of customers worldwide. It uses the finest technology in production. Its products meet customers’ expectation. It is a renowned soft drink production company in the world.

Let us take a look at the pestle analysis example of Coca Cola. The infographic below will give you a brief on what we have discussed ahead:

Pestle Analysis Examples

Political Factor

Coca cola products are tested by FDA. It should follow the rules of a country. It should also provide the local stores with the best beverages. Countries may prevent it from distributing its products if all rules are not followed well. Rules can be related to accounting, internal marketing, labor or taxes.

Economic Factor

Coca Cola has a huge customer base around the world. The company produces its products in the various countries. It keeps its customers’ tastes and preferences in mind. Most of its revenue comes from beverage sales. Recently, people have started giving preference to the healthy drinks. Coca Cola has realized it. It is moving in that direction.

Social Factor

Urban areas are the major market for this company. Coca Cola has introduced more than 30 alternative flavors in Japan. It has done the same in China. It is more focused on offering healthy products when it comes to US. Coca cola water and teas are some of the products that come under this category. Coca cola can take the same approach in the countries such as Japan and China.

Technological Factor

Coca Cola can be very effective with the use of new technologies. It will help it in manufacturing large number quality products. Coca cola has a technological set up in Britain. It ensures customers get finest products in short time. Coca cola has also used social media to increase its popularity. Its promotion campaigns have been a hit on various social media platforms.

Legal Factor

The company has done well in securing all the rights of its business. It has the rights of all the past and future products that it develops with a patented process.

Environmental Factor

Water accessibility is essential to Coca cola to manufacture its products. If they don’t have water accessibility, then they can’t operate. It needs to ensure that water processing is environment friendly.

In conclusion, Coca cola is a well-known brand around the world.

It is famous for its soft drinks. However, it also need to cover the customers that are more keen on consuming healthy drinks.

Pestle Analysis Examples: Adidas

In this section we will share fourth of the five pestle analysis examples. Adidas is in sport shoes and apparel. It is the Germany based firm. It got its name inspired from its founder Adolf Hassler.

The company is still running well and tackling all the economic challenges of various economies. Let us take a look at pestle analysis example of Adidas to know the external factors that affect it. The infographic below will give you a brief on what we have discussed ahead:

Pestle Analysis Examples

Political Factor

Adidas is the company that has faced many risks and civil unrest. It dealt with huge changes in the the political policies. It has been in focus in various political factors. Some are war, terrorism, expropriation and nationalization. All these factors cost money and time. It mostly delayed product delivery. The tax system is another factor that keeps changing based on the party.

Economic Factor

Till 2005, this company faced many economic failures. Economic factors such as inflation, per-capita income, unemployment and taxation affected its profits. Instability in the stock market also affected its growth rate. These factors also affect the purchasing power of the customers. It resulted in decrease in the revenue of Adidas.

Social Factor

Adidas shoes and apparel designs meet the latest trends and are distinctive. People of all ages, culture and religion use it. Company mostly attracts the customers who are sporty and athletic. Social factors effect the purchasing habits of a person. The thing where Adidas needs to focus is the Islamic countries. It needs to make strategies to promote its products keeping the Islamic culture in mind.

Technological Factor

Using of the technology in the ideal way is the key to success. Adidas uses its own technology which makes it different from competitors. It helps the company stay one step ahead in manufacturing the products. Adidas uses its online website to sell its products around the world. It is also a fine use of the technology.

Environmental Factor

Adidas claims that non of its factories and manufacturing units produce any restricted products. It keeps control on the volatile and different organic compounds emissions. Adidas focuses on producing sustainable products. It helps them in increasing product quality and brand image

Legal Factor

Adidas has high reputation. It has global reach and enjoys customers’ trust from around the world. The company needs to make sure it does not get into some legal trouble in any country. Also, it can directly impact their brand value.

In conclusion, Adidas is famous brand and it is also doing well at the moment in all aspects of marketing.

It needs to set higher objectives. It will help the company in moving forward.

Pestle Analysis Examples: Apple

In this section we will share fifth of the five pestle analysis examples. Apple is a renowned brand around the world. Its smartphones, PCs, tablets, Music players and TVs are very popular. Although it is an expensive brand, but people still go for it as it adds luxury to their lifestyle.

Let us take a look at the pestle analysis example of Apple. The infographic below will give you a brief on what we have discussed ahead:

Pestle Analysis Examples

Political Factor

Apple manufactures its products in China because of the lower cost manufacturing charges. Hence, any political rift between US and China may affect its operations. But, finding an alternative is not easy as it is expensive. You can also not deny that company is in dominant position. It is able enough to deal with some political pressure.

Economic Factor

Apple has to keep in mind that its manufacturing cost will increase if China increases labor costs. Decline in the middle-class income may also decrease Apple’s market. If US dollar witnesses highs, then exchange rates will increase. So, it may help Apple to earn good profits in China and Europe.

Social Factor

Although Apple is popular around the world, but it still has not tasted success in the areas like Africa. In the US, low income people are against it as it is expensive. So, the appeal of the Apple is not much in China due to ethical concerns. Apple needs to make people aware of its features.

Technological Factor

Google and Samsung have copied some of the features of Apple products and services. Some of the apps and services are also in the market that show that apple is not different. So, increasing use of the smartphones and tablets may also decrease the demand of Apple products. In the high-tech surrounding, an apple device may seem less secure. So, Apple needs to consider all these aspects when it comes to technology.

Legal Factor

Recently, Apple has started a highly regulated service through Apple Pay. Apple may have to face some regulations as a result. Government may also increase oversight on it. According to some of the reports, Apple may start automobile manufacturing. It may increase insurance, regulatory costs and legal proceedings for Apple.

Environmental Factor

Disposal of nonworking electronic devices is the biggest environmental issue for Apple. Disposal of the lithium batteries cost high. China is much concerned about environment and pollution. China has announced that it will limit the use of the fossil fuels and greenhouse. It will increase electricity cost. So, manufacturing cost will increase for Apple as a result.

In conclusion, it is a must for Apple to look into all the matters that we discussed in the pestle analysis of it. But, this company is strong enough to keep doing well despite these challenge.

So, that sums up this article in which we looked at the pestle analysis of five different companies. We hope all these sample pestle analysis was informative for you. We will publish some more pestle analysis examples of other companies in the future.