- 20 lessons
- 5 quizzes
- 5 week duration
2. Key Chapters
3. Marketing Mix
4. Final Exam
2.2 Title Page
Title page is the first page of the marketing plan, which is also called as Cover Page in some context. On this page, you should write the name of the company for which the plan has been created, the applicable period of the marketing plan, and the date of the completion.
As we discussed in the previous section that a marketing plan is generally prepared for one year only, so you should mention it on the first page to keep dust clear.
On the title page you should also insert the logo of the company, product and packaging designs, and any other details you would like to enter. But make sure to keep it light instead of putting everything on the first page.
Do not insert plan details or summary on this page. You can put company logo, name, address, product name, and dates.