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POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

GBE802
Entrepreneurship and Innovation

August 2014




ASSESSMENT OUTLINE








Lecturer: Shaw James Telephone: 0800 422 733 Ext: 367
Office: K207 Email: Shaw.james@nmit.ac.nz









K-Block, Alton Street, Nelson
Applied Business

GBE801 BUSINESS ENTERPRISE MANAGEEMNT – ASSESSMENT OUTLINE – 2014

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1. OVERVIEW

GBE802 Entrepreneurship and Innovation is a Level 8 New Zealand Qualifications Authority (NZQA) course.
As specified in the New Zealand Qualifications Framework (NZQF) level outcomes, a graduate of a Bachelor
Degree is able to:
A graduate of a Postgraduate Diploma is able to:
ï‚· Show evidence ...Read More of advanced knowledge about a specialist field of enquiry or professional practice.
ï‚· Engage in rigorous intellectual analysis, criticism and problem-solving.
The assessments for this course are designed to assess your performance against both the NZQA level
outcomes and the course learning outcomes.
2. ASSESSMENT GUIDELINES

The assessment for GBE802 Entrepreneurship and Innovation is comprised of two assessments as follows:
Assessment 1, Report
Due: 9am Wednesday 3 September 2014
Weighting: 60%
Refer: Appendix 1

Assessment 2, Report
Due: 9am Wednesday 10 September 2014
Weighting: 40%
Refer: Appendix 2


3. ASSESSMENT GRADES
Refer to course outline


4. PLAGIARISM POLICY

Refer to course outline

5. LATE ASSIGNMENT POLICY

Refer to course outline

GBE801 BUSINESS ENTERPRISE MANAGEEMNT – ASSESSMENT OUTLINE – 2014

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APPENDIX 1: ASSESSMENT 1


Activity Title Assessment 1
Paper Code and Title GBE.802 Entrepreneurship and Innovation
Assessed Objectives 1, 2, 3
Level 8
Paper Credits 10
Conditions Open-book, researched report


Task/Activity Instructions:

1. Choose 3 Case Studies

The case studies must relate to Enterprise, Business, Innovations or an Entrepreneur (established
and known).

2. Produce a report which aligns with the following learning objectives of the course programme:

2.1 Demonstrate a clear understanding of what is meant by enterprise and enterprise culture
in your case study (5%)
2.2 Identify the attitudes, values, personality characteristics, behaviour and processes
associated with successful entrepreneurial behaviour and discuss these in relation to your
case studies (5%)
2.3 Provide a critical rationale for, and analyse the defining characteristics of entrepreneurship
and innovation, from both theoretical and practical perspectives - in relation to your case
study (10%)

3. Each case study analysis should be between 800 – 1200 words (i.e. the total report 2400 – 3600
words)

4. Total weighting for this assessment is 60% (3 x 20%)

This is a postgraduate paper, the expectation is the level of report writing will be of a high standard and
with accurate academic reference, APA referencing required.

CRITERIA:

Clear understanding of what is meant by enterprise and enterprise culture in your case study.

Attitudes, values, personality characteristics, behaviour and processes associated with successful
entrepreneurial behaviour are identified and discussed in relation to chosen case studies.

Critical rationale and analysis defining characteristics of entrepreneurship and innovation, from both
theoretical and practical perspectives are provided and are related to chosen case studies.

Comments:
Grade:

GBE801 BUSINESS ENTERPRISE MANAGEEMNT – ASSESSMENT OUTLINE – 2014

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APPENDIX 1. ESSAY PERSONAL ENTREPRENEURIAL STRATEGY MARKING SCHEDULE
APPENDIX 2: ASSESSMENT 2

Activity Title Assessment 2
Paper Code and Title GBE.802 Entrepreneurship and Innovation
Assessed Objectives All, but with emphasis on 4, 5, 6, and 7
Level 8
Paper Credits 10
Conditions Open-book, researched report

Task/Activity Instructions:

1. Choose 1 of the 3 Case Studies from Assessment 1

2. Produce a report which aligns with the following learning objectives of the course programme:

2.1 Recognize the defining role of the entrepreneur in new enterprise creation – who has the
defining entrepreneurial role? What defined them? (10%)

2.2 Describe the ways in which entrepreneurs perceive opportunity, manage risk, and organize
resources to add value. Discuss this in terms of your case study. (10%)

2.3 Demonstrate the practical application of key skills, behavior patterns and strategies
relevant to the entrepreneur in relation to your case study. (10%)

2.4 Develop an outline of your recommendations for an innovative strategy for your case
study, i.e. future innovations and strategic direction (10%)

3. The report should be between 1500 – 3000 words

4. Total weighting for this assessment is 40%

This is a postgraduate paper, the expectation is the level of report writing will be of a high standard and
with accurate academic reference, APA referencing required.

CRITERIA:

The defining role of the entrepreneur in new enterprise creation is discussed and relates to the chosen case
study.
The ways in which entrepreneurs perceive opportunity, manage risk and organize resources to add value is
discussed and relates to the chosen case study.
Key skills, behaviour patterns and strategies relevant to the entrepreneur are applied to the chosen case
study.
An innovative strategy is recommended for the chosen case study and includes future innovations and
strategic direction.

Comments:
Grade: ...Read Less

Solution Preview - se GBE802 Business Enterprise Management Date- 8 September 2014 ASSESSMENT - 1 Name- Amandeep Kaur Gill Lecturer name- Shaw James Starbucks Introduction In this report, the case study of “Starbucks” will be analyzed. Starbucks is a renowned name in the beverage industry. The efforts of the company in the way of innovation are not

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