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San Diego State University Operations And Supply Chain Management Assignment Help - Corporation

Question - Detmer Holdings AG of Zurich, Switzerland, has just introduced a new fashion watch for which the company is
trying to find an optimal selling price. Marketing studies suggest that the company can increase sales by 5,000
units for each SFr2 per unit reduction in the selling price. (SFr2 denotes 2 Swiss francs.) The company's present
selling price is SFr94 per unit, and variable expenses are SFr64 per unit. Fixed expenses are SFr833,100 per
year. The present annual sales volume (at the SFr94 selling price) is 25,600 units.

1. What is the present yearly net operating income or loss? (Input the amount as a positive value. Omit the
"SFr" sign in your response.)

(Click to select)Net operating incomeNet operating loss SFr

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