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Need Help with University of Phoenix MKT 571 Coursework Week One Quiz

Question - 1 A company's sales potential would be equal to market potential when which situations  exists?      a) The company gets 100 percent share of the market.  b) Industry marketing expenditures approach infinity for a given marketing environment.  c) The marketing expenditure of the company is reduced to zero.  d) The market is nonexpandable.      2 Marketing is considered both an art and a science. How do the 4Ps, or marketing mix,  help us bridge the gap between art and science?     a) Marketing focuses on sales as the primary goal.  b) Marketing is about advertising.  c) Marketing is involved with price as the major factor.  d) M ...Read More

Solution Preview - arket potential when which situations exists? a) The company gets 100 percent share of the market. b) Industry marketing expenditures approach infinity for a given marketing environment. c) The marketing expenditure of the company is reduced to zero. d) The market is nonexpandable. Answer - a 2 Marketing is considered both an art an

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