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Question - 1


UNIT 102
MANAGEMENT PERSPECTIVES
ASSIGNMENT
2014



Marks: 40% of total assessment

Recommended length: Maximum of 3000 words (excluding attachments)
While some may see this as a restriction in the lev el of detail you may include, its purpose
is to encourage you to focus on the issues and key concepts for each question. The word
limit also encourages you to write concisely, a ski ll highly valued in business.

Topics covered: 1–5.


GENERAL INSTRUCTIONS

All assignments are to be submitted online by the d ue date. Please refer to the Important Assignment Submission Details
Sheet included with these study materials for instr uctions on online assignment submission.
...Read More Online assignment submission provides an electronic declaration that you must complete.
Hardcopy submissions will not be accepted.

P
RESENTATION OF ASSIGNMENT (Refer the assignment marking Criteria)


You should include a title page that lists your nam e, Student ID and the unit number and title.
Number all pages sequentially.
Any published material you refer to should be prope rly referenced by including in text citations & citations at the end of your
assignment. (see Plagiarism notice overleaf)
Appendices may be used for supportive information, however, the key components of your response must b e included within
your answer and conform to the number of words spec ified in the question.
Assignment will be graded zero if it is not relevan t to the assignment questions.

Note: In case you have not submitted your assignmen t on due date, you will not be permitted to do the
exam on the schedule date.


© Chifley Business School, 2014

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PLAGIARISM

Plagiarism is a form of cheating, by representing someone else's work as your own o r using someone
else's work
(another student or author) without acknowledging it with a reference. This is a serious breach
of the Academic Regulations and will
be dealt with accordingly. Students found to have pla giarised can be
excluded from the
program.

Plagiarism occurs whenever you do any of the follow ing things without acknowledging the original source:
 copy information from any source (including the study guide, books, newspapers, the internet),
 use another person's concepts or
ideas,
 summarise or paraphrase another person's
work.
How do I avoid plagiarism?
To ensure you are not plagiarising, you must acknow ledge with a reference whenever you:
 use another person's ideas, opinions or theory
 include any statistics, graphs or images that have been compiled or created by another person or
organisation
 paraphrase another's written or spoken
word.
NOTE: Chifley Business School will be testing your submission with the plagiarism detection software,
Turnitin to
ensure academic integrity.

By understanding and using one of the referencing systems detailed in My Resource Centre on e-
Communities, you will
be able to avoid plagiarism.

There is o n e main referencing system followed by CBS:
 Harvard Re fe ren cing
For further information on referencing please refer to My
Resource Centre
on e-Communities.

What are the penalties?
The penalties for plagiarism are:
The student in that case will be required to
 Repeat the course
 Fees applicable
 Redoing the assignment and the Final exam.
Plagiarism is dealt with on a case-by-case basis an d the penalties will reflect the seriousness of the breach.
Please note: claiming that you were not aware of ne ed to reference is no excuse.

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A S S I G N M E N T


Select an organisation that you are familiar with—p
referably the one for which you
currently work. Select a challenge which has arisen which requires the organisation to
change its current way of operating or affects its competitive advantage. Examples may
include but not be limited to:

1. Competition from overseas or local enterpri ses
2. Merger with or acquisition of another organ isation
3. Economic recession and/or recovery
4. New government legislation
5. New technology which makes your own obsolet e
6. Development and introduction of innovative practices, processes or systems
7. Attraction and retention of staff (this wil l also require an understanding of Topic 10 –
Human Resource Management)
8. Corporate social responsibility
9. Ethical issues and compliance
10. Any other challenge which is feasible and cre dible (e.g. change of government, a
series of product failures or a major lawsuit).

This assignment is designed to give you the opportu nity to apply some of the issues raised
in Topics 1–5 of the Study Guide to your organisati on. If you are currently not
working,
you
can choose an organisation for which you have prev iously worked.

INSTRUCTION

Prepare a report on how, as the manager of this organisation, you would deal with this
challenge. The report will include the following:
1. A brief description of your organisation. Concen trate on details that are relevant to
your subsequent discussion, but you must include ar eas such as its products, its
structure, its markets and its competitive advantag e.
(5
marks)
2. A description of the challenge which it is facin g, including the source of the challenge
and the likely effect on your organisation as a who le. In doing this you must analyse
the internal and external environments and the like ly impact on key stakeholders.
(6 marks)
3. An outline of how you intend to respond to this challenge. Provide details on the
strategies you will use as well as examples of spec ific actions you would take. This
should include descriptions of the following where relevant:
Strategic considerations and planning

Required changes to organisational structure

How planning and implementation will be approached

The change process you will follow, what resistance you might meet and how
you will address this

Cultural considerations and impacts.
How you will employ the various roles of management (at least four) and the
functions of management (at least three) in this re gard.
(10
marks)

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4. A description of the information you would gather to measure your progress in
managing and meeting the ch allenge identified (as o utlined in Question 3 above).
You will need to identify the elements to be measur ed, why it is important that they
be measured, how to measure them and what you would use this information for.
(10
marks)
5. An overview of the ethical issues which may aris e in the course of responding to this
challenge and how you would deal with them. Specifi c examples should be provided.
(4
marks)
6. An executive summary for your management board. While you complete this last, it
must appear at the beginning of your report

The key requirements of this assignment are: (5 marks)


1. That your approach is largely based on the techn iques and theories which have been
presented in the course in Topics 1–5. These techni ques and theories do not need to
be described or explained: you will need to refer t o them and your application will
show your understanding.
2. You are required to submit a report, rather than an essay. Make sure it has a logical

flow, rather than a series of standalone answers. D o not title each section, Section 1,
Section 2, etc. It should include an Executive Summ ary, Introduction, Background,
Sub-headings, Conclusion, Recommendations.
3. Your assignment answers need to be clearly writt en and any assumptions and
conclusions you draw must be supported by reference to the material in your Study
Guide, prescribed texts, readings or other sources.
4. Present clearly structured arguments paying atte ntion to grammar, spelling and
layout.
5. Marks will be given for clarity, logic and brevity. Do not exceed the word limit. Give

concise descriptions and avoid irrelevant detail. I n marking the assignment,
attention will be paid to your ability to express y our ideas clearly and concisely.
Assignments that excessively exceed the word limit may be penalised.
6. Diagrams, lists, bullet points and any othe r form which aids understanding are useful.
They are not included in the word limit and are a s imple way to convey a complex
message.
7. If you have any sensitivity about criticising yo ur own organisation, or any other
organisation, remove any specific reference to the identity of the organisation.

Referencing In preparing your assignment you may draw upon mate rial from a range of sources including
the Study Guide and textbook. Wherever you draw upo n the work of others in your assignment,
you must acknowledge this by referencing the source of the information (e.g. the Study Guide,
websites, textbooks, company reports, etc.). This a pplies to more than just direct quotations—
you must also reference things like key definitions , ideas from authors consulted and any
statistical data that you use in your report. If yo u find helpful statements in an existing
document that you wish to include in your report, y ou must either paraphrase them

significantly and reference the source or include t hem as direct quotations. You must use an
accepted referencing system (e.g. the Harvard syste m) and at the end of your assignment
include a reference list. ...Read Less

Solution Preview - AME Allan Gardner TOPIC NAME HEWLETT PACKARD FACING COMPETITION SUBMISSION DATE: 10-11-2014 STUDENT NAME: STUDENT ID: EXECUTIVE SUMMARY: Hewlett Packard Company was founded in the year 1939. The two people that brought the company into being were Bill Hewlett and Dave Packard. The initial products of the company included different mechanica

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