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Key Topics
Requirement
Compare Different Unified Communication Platforms
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Instructions
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Assignment Files
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Grading
Based on your Week Two Learning Team Collaborative discussion, submit, individually, a
comparison of the different kinds of unified communication platforms, their features and functionality,
based on the five criteria.
Choose any format to present. Some guidelines are:
? APA formatted paper (2 to 3 pages)
Solution
Unified Communication Platforms
Intelligent organizations are now using unified communication platforms to improve customer service, increase productivity and resilience (Andrews, 2001). The changing needs of customers, employees and stakeholders are taken care via IP-based solutions from organizations like Avaya, IBM, Cisco and Microsoft.
Avaya
Avaya has been a leader in the telephone segment of the market with its Avaya Aura Communications Manager Telephone server, its Modular Messaging product and the contact center capabilities in its Interaction Center. With the acquisition of Nortel Enterprise Solutions, Avaya has embarked on a new product roadmap for universal communications designed to assure customers that it will protect, extend and grow their investments. The key is an enterprise-wide, real-time architecture built around open standards such as SIP, presence and web services.
Avaya Aura provides the integration and management platform between the companies' PBXs and the unified communications and collaboration services it supports, such as voice, video, messaging, conferencing and mobility. Among the benefits delivered by Avaya in its unified communications and collaboration strategy and Aura product line are adherence to industry standards, an open platform, multi-vendor compatibility and robust, high-availability features.
Avaya Aura includes five core applications:
Communications Manager:
This is Avaya’s leading telephony solution, delivering voice and video control for a resilient, distributed network of media gateways.
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UNIFIED COMMUNICATION PLATFORMS 3
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Session Manager: The SIP Session Manager makes it possible to use Avaya Aura to integrate and simplify existing infrastructure.
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Presence Services: These integrate rich presence capabilities across diverse environments, including Avaya and third-party products. Presence services support voice calls and instant messaging, enabling users throughout the network to reach the people they need using multiple communications channels.
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Systems Manager: This is a common management framework that optimizes central management functions for provisioning. Avaya Aura supports some other unified communications and collaboration features as well. Unified messaging is supported with the Modular Messaging platform, and video conferencing and audio conferencing are support by Avaya Aura Conferencing.
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Cisco
Cisco offers perhaps the broadest product portfolio for unified communications and collaboration, with collaboration services available on premises to be deployed with existing infrastructure — where Cisco is an obvious market leader — but also on-demand using software- as-a-service (SaaS) solutions such as WebEx. Cisco’s video conferencing offerings were strengthened, particularly in delivering services for desktop and notebook computers, with the
acquisition of Tandberg. (Goyer, 1970) Cisco positions its collaboration solutions as open and interoperable, enabling customers to integrate new and existing collaboration technologies. A relative newcomer is Cisco Quad, which is positioned as an enterprise collaboration platform that combines social networking with communications, business information and content management systems. One of the major benefits of Cisco Quad is that it is designed to work with other collaboration platforms and document management systems already on the market. Cisco Quad integrates the creation of content, communications platforms, business transactional systems and social capabilities. It features real-time integration through an open architecture and includes video as an embedded form of communication. It also offers enhanced security and policy management. It is a scalable, distributed, highly available enterprise-class system that delivers voice, video, presence and mobility services, connecting as many as 30,000. Another important and relatively new feature of Cisco Unified Communications is the Cisco Intercompany Media Engine. (Goyer, 1970) The solution is designed to link users to different
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companies — or users in autonomous groups within an organization — that do not have direct connectivity. It is designed to enable features such as business-to-business video and high- definition VoIP with multiple levels of security built in.
IBM
IBM has a long history in collaboration software with Lotus Notes and has enhanced that with Lotus Sametime. The result is unified communication and collaboration solution that offers enterprise IM, presence information, the web and video conferencing, and built-in VoIP capabilities. (Will, Ramaswamy & Schaeck, 2004) IBM also supports a wide range of telephone systems and offers functionality for integrated presence awareness, softphones, call control and rules-based call management. Among the key features promoted by IBM are support of interoperability, use of a single interface to support real-time communications services and a unified user experience that leverages the existing IT and telephony infrastructure.
Key features of IBM Lotus Sametime are:
Enterprise Instant Messaging:
This includes text, voice, video and file sharing. Communications-enabled business processes and out-of-the-box integration with a wide range of e-mail and productivity applications are available, and tightly integrated tools enable the simple switching of communication methods as a conversation evolves.
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Sametime allows users to move seamlessly from a text chat to a voice/video chat to an online web conference.
Voice and Video:
Sametime provides high-quality integrated voice and video to help reduce telephony costs. Features include a single audio/video interface, VoIP chats with multiple participants and audio/video based on SIP for interoperability with third-party audio/video conferencing systems.
Community Collaboration:
Community collaboration tools enable users to find, contact and collaborate with people, not on their contact list. Features include the ability to broadcast community channels with instant polls and broadcast chat, a skilled tap that sends real-time requests for information to a defined set of experts. (Will, Ramaswamy & Schaeck, 2004)
Social Networking Integration:
IBM is also leading the market in bringing the capabilities of social networking software into the enterprise through it Lotus Connections and Lotus Quickr products. Social networking software simplifies the process of finding the right people or resources needed at work.
Conclusion
Unified communication platform has changed the way traditional communication used to work. With the help of Unified communication platform, it has become easier for the companies to integrate multiple services and complete tasks in a short turnaround time. Many new and upcoming enterprises are relying on the different Unified communication platforms provided by
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IBM and other companies. It is strongly recommended to invest into Unified communication platform to save time and money on a long run.
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