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By putting these kinds of demand and needs of the consumers, Spotify sellers can looking for their consumer behavior and determination about the multiple selection of song without download from internet source. By understanding consumer demands is critical to direct fulfill or unfulfilled for product selling point of view. So, every consumer have different demand and different purpose to fulfill their demand. For example, a collegian boy buy iPhone for entertainment whereas a business person purchase same product for business application. So different person have different requirement for same product. That needs depends on the use and psychological demand before by from marker. Different demands provide opportunities to launch new product which can satisfied both needs.
The internal influence may affects consumers buying behaviors is their attitude towards the product. Attitude related to what is feeling or thinking about the product. It is always reflected in the persons. For the seller point of view, it is difficult to form product with different attitude. If buyer has some negative image towards the specific product, it is difficult to change or alter by seller (Eagly et al, 1993).
Attitude suggest to seller about their consumer interest and how they manage in the overall market point of view. The attitudes towards the streaming music is considerable demanding compare to local installed or CD/DVD music system. The Spotify needs to maintain in modern generation about this system. Whereas consumer are visible with specific group or figure. That can be highlighted through advertisement and collective information they need from the product. However, through this significant feature, if consume observe some conflict about the product than they attitude will be change. This affect lot for the seller in order to sell product to the specific group. For this case, youngster and collegian likes to purchase these kind service and if negative image create then entire group will refuse to buy.
The attitudes of the consumers are observe as they are form with their personal experiences and every good point as they are influenced by thinking and suitable personality. A good person have good attitudes and that influence to their group circle. It also include household person and connection of entire group. Developing the positive image is crucial to act upon the consumer attitude.