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university of north carolina Operations And Supply Chain Management Assignment Help - Manufacturing

Question - You were recently hired as the VP of Logistics for the ABC Manufacturing Company. This is a new
position. During the lengthy interview process, the CEO shared her strategic plans for worldwide
growth in the company’s consumer sales. Previously, sales had been confined to domestic sales only.
As a result of little staff logistics expertise, the company had kept the traditional logistics model of
shipping all finished products from its warehouse and factory location on the East Coast of the United
States, even though there was a growing market on the W est Coast that competition was serving
from a West Coast warehouse. However, the CEO pointed out that despite its national popularity from
a feature and quality perspective, it se ...Read More

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