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San Diego State University Operations And Supply Chain Management Assignment Help - Model


Question - The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an
advertising campaign for the coming season, Flamingo’s management team hired the advertising firm
of Haskell & Johnson (HJ). The management team requested HJ’s recommendation concerning how
the advertising budget should be distributed across television, radio, and newspaper advertisements.
The budget has been set at $279,000.
In a meeting with Flamingo’s management team, HJ consultants provided the following information
about the industry exposure effectiveness rating per ad, their estimate of the number of potential new
customers reached per ad, and the cost for each ad:



Managerial Report
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