San Diego State University Operations And Supply Chain Management Assignment Help - Common
Question - 1. W hat are the two ways that a company can obtain new products?
a. New-product development and acquisition
b. Line extension and brand management
c. Market mix modifi cation and research and development
d. Service development and product extension
e. Internal development and brand management
2. Your fi rm added three new products earlier this year to increase variety for customers. Two of
them failed to reach even minimal sales. Which of the following is LEAST likely to have been
the cause of their failure?
a. Competitors fought back harder than expected.
b. The products were priced too high.
c. The product launch was ill-timed.
d. The products were advertised incorrectly.
e. Research was too extensive.
3. Your fi rm asks yo ...Read More
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