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Requirement
For the following questions, Write upto one page maximum:
1. Name a company that has a strong culture.
2. How do you know it's a strong culture?
3. Describe the culture.
Solution
APPLE INC.
Organizational Culture
The organisational culture is defined as encompasses value and behaviour which contributes towards the psychological and social environment of the company. It reflects the beliefs, values and the principles of members in the company. It is the combination of management style, national culture, employee type, history, technology, product, strategy, and market. The culture comprises of system, values, norms, language, beliefs, and norms (Alvesson et al., 2012).
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The Apple Inc. has strong culture which is reflected by the success of the company and its innovation. The culture of an organisation determines capabilities in supporting the changes in an organisation such as new strategies, policies and others. The employees of the company are integrated and effectively developed in the organisational culture of Apple which facilitates rapid innovation in products. The innovation helps to stand out among the competitors within the same industry. The organisational culture contributes towards the strength of business. The company is gradually improving its organisational culture by matching with the dynamics of the business environment. The characteristics of Apple's organisational culture include creativity, secrecy, innovation, excellence, and moderate combativeness (Büschgens et al., 2013). The culture of Apple highlights the importance of innovation and creativity. The company is able to meet the customer needs and demands by providing innovative products with excellent quality. The company is famous for its innovation around the world which is the heart of business. The company is also providing a challenging environment for the employees in order to produce innovative products for maintaining its brand image in the eyes of the customers.
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Alvesson, M. (2012). Understanding organizational culture. Sage.
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Büschgens, T., Bausch, A., & Balkin, D. B. (2013). Organizational culture and innovation: A meta?analytic review. Journal of product innovation management, 30(4), 763-781.
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