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Requirement
Business-to-Business e-commerce (e-B2B) is the electronic transactions conducted between businesses. Compare and contrast the various e-B2B models, types of B2B transactions, and B2B partnerships. This assignment tests your analytical and critical thinking skills and your ability to synthesize concepts around topics.
Solution
BUSINESS TO BUSINESS MODEL:-
Business-to-business e-commerce is a process where the transaction between different businesses conducted electronically over the private networks, internet or extranets. B2B models are following:-
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1. Model of direct connection:- In this model, different business houses connected directly to different trading houses for exchanging their documents. IT organization is responsible for tracking documents, mapping, technical support or translation. (Minculete, 2013) As everyone agrees upon a single connectivity protocol, for example - OFTP or Rosetta Net, and the size of the community remains small, then this approach works in an efficient manner. This is the way how B2B is handled in the old days of EDI.
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2. Network model:- For avoiding the complexity of the direct model, most of the organizations decide to work through a B2B service which is known as Value-Added Network. In this model service provider using a single connection. Single connections may be FTP, SFTP or FTPS over VAN. In the same manner, all the business houses selecting the connectivity protocol that fulfills in the best manner all the requirements of the organization. By using this network service provider facilitate the organization in exchanging of their documents. The service provider charges the service fees for providing these services.
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3. Hybrid model:- This model is a combination of direct and network models. Through this model, business houses will connect directly by using the internet with their business partners with whom they perform the highest transactions of the business, by using only one or more protocols. (Minculete,2013)
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4. Managed model:- In this model, the business houses outsource the whole process of B2B from an external service provider. The service provider receives all the required documents from ERP system.
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TYPES OF B2B TRANSACTIONS:-
Business-to-business also known as e-biz, which is dealing with the exchange of products and services or information between different business houses rather than between business and consumer. In this, the main focus of the business houses is towards the growth of retailing on the internet. B2B transactions can be of following types:-
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Web sites of the organization: - Websites of the company considered as a target audience for most of the organizations or can also be considered as round –the –clock-mini-trade exhibits. Some company sells their products directly from their official sites which are known as e-tailing for other business houses.( Kim, 2014)
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Product supply and procurement exchanges: - when a company is purchasing products through agents, it can shop from vendors and also in some cases it can make a bid to purchase goods and services.
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Specialized or vertical industry portals: - These types of sites have a very broader objective rather than the sites of the procurement.
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Brokering sites: -These are the sites which considered as an intermediary between someone who is demanding a product or service or potential providers. Leasing equipment can consider its best example. (Kim,2014)
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Information sites: - This is the site which is also known as infomediary site. It provides all the necessary information regarding a particular company. It is a combination of specialized search sites or the industry standards organization sites.
B2B PARTNERSHIP:-
There are two basic and most important tools which enable a small business house in enhancing its sale and growth in future. Both the tools required some type of planning. When these tools used in an efficient manner, it enhances the success of the organization. First, powerful tool is considered mouth referrals and the other is B2B partnerships. Following steps helps the organization in developing long-term B2B partnership:-
1. Find potential partners: - It is necessary for the organization that it should not avoid its competitors, teaming up with competition forms one of the best B2B partnership. (Gould,2016)
2. Screen and Eliminate: it is necessary for the organization to follow all question while making decisions like:
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Is the potential partner established?
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What is their reputation?
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Are they profitable?
3. Recruit: - Once shortlisted the desirable businesses, like to partner with, then outline plan should be prepared for the relationship.
4. Get it in writing.
5. Develop the relationship.
6. Refer buyers
7. Help partners
8. Manage relationship
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Place Your OrderREFERENCES:-
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Minculete, G., & Minculete, G. D. (2013). Approaches Related To E-Commerce Models In The E-Business. Land Forces Academy Review,18(1), 101.
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Kim, H. (2014). The role of WOM and dynamic capability in B2B transactions. Journal of Research in Interactive Marketing, 8(2), 84-101.
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Gould, A. N., Liu, A. H., & Yu, Y. (2016). Opportunities and opportunism with high-status B2B partners in emerging economies. Journal of Business & Industrial Marketing, 31(5).
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