HISTORY AND LEGACY:
1958 – Saeed and Mohammed Naboodah had started their journey with a modest investment of 2000 rupees with the opening of a shop in Deira which deals in agricultural machines.
1960 – The construction business started in this year with a focus to be part of the growing infrastructure needs of the country.
1970 – By this time the Al Naboodah group had started trading places in the respective fields in which it was operating and made a name for themselves.
1980 – This formed a landmark year for the Al Naboodah group since it was able to spread its fame across the different countries and was internationally recognized.
1990 – By this they had established themselves as the leading brand in the UAE region and they had embarked on the journey of lighting up the lives of millions through their business.
2000 – This year is recognized within the AL Naboodah group as the year of the rising sun since they made considerable headway in different fronts in this year.
2010 –The story continued with the rise and growth of various industries in the Al Naboodah group of companies and they aresteadily growing at a rapid pace to give tough competition to all the international companies.
The philosophy which drives the AL Naboodah group of companies is that of customer satisfaction and customer service. They are based out of Dubai with significant operations in different parts of the country so that they are able to tap into the growth of Dubai as an international business destination and wish to become a part in the Dubai’s growth story which would enable them to establish Dubai as one of the leading cities in the world.
If we start investigating the group structure of the Al Naboodah group of companies then it can be seen that there are two group companies which are the mother company and then there are more than 20 companies working in several sectors. Saeed and Mohammed Al Naboodah Holding LLC is the mother company with another branch being the Al Naboodah Real Estate Investment LLC. Under the Saeed and Mohammed Al Naboodah Holding LLC there are three segments namely, Al Naboodah Construction Group LLC, Al Naboodah Commercial Group LLC and Al Naboodah investment LLC. We are going to discuss in detail about each of these companies and their operations in greater detail in the ensuing discussion (Sayegh, 2014).
AL NABOODAH CONSTRUCTION GROUP LLC:
The Al Naboodah Construction Group has brought expertise in serving in several construction related sectors which cover from civil engineering, building and MEP capabilities. All these operations are directly operated from the new office they have set up at Al Awir, Dubai.The various projects in which the Al Noobadah group is involved include the construction of airports, buildings, commercial landscaping, district cooling plant, roads bridges and tunnels, construction of production facilities and micro tunnelling and horizontal directional drilling. These are some of the unique engineering capabilities developed by the group in the construction space. Within the construction space there are several companies which come under this group and are discussed later in this report (Mehran, 2016).
Al Naboodah Contracting Company LLC – This group company is entrusted with the work of negotiating contracts in any construction work that is going on in the region. They are responsible for submitting bids and getting contracts from the construction projects of several other companies.Al Naboodah National Contracting Group LLC – This Company is responsible for submitting bids and securing construction contracts at the national level with special reference to the government contracts which are implemented in the development of the national infrastructure (Khwaja, 2005).
Trans Gulf Electro Mechanical LLC – This Company is working in the domain of mechanical works like drilling and excavation or other mechanical engineering work involved in the infrastructure sector like metals, mining, and steel or construction industry. They have a widespread operating reach in the middle-east gulf countries.
Al Naboodah Contracting Company LLC (Oman) – This group company have similar operations as that of Al Naboodah Contacting Company LLC but their reach of operation is quite different from that of the latter. The latter company is mostly operating in the UAE region while the other one is operating in Oman. They are responsible for securing contracting jobs in Oman.
Al Naboodah International Construction Company Ltd. – This Company is involved in the construction activities all over the world. Some of the typical projects in which they are working include building airports, tunnels, buildings and other constructional infrastructure. This company geographical operations range all over the world beyond the gulf countries (Faridi & El?Sayegh, 2006).
Al Naboodah Contracting SSC (Qatar) – The operations of the contracting company is limited to submitting bids and securing construction related projects but is primarily limited to the geographical region of Qatar. The group has established such companies all over the Middle East in order to have a better reach and focus in their domestic operations.
Trans Gulf International Electro Mechanical WLL (Qatar) – This company is entrusted with the job of securing various mechanical works related to drilling, excavating and other construction projects which are closely intertwined with the mechanical engineering work. However the company is based out of Qatar but participate in global construction project bids which are beyond the domestic operations of Qatar.
National Plant & Equipment LLC – This is a special competency company within the Al Naboodah Construction Group which deals with the manufacturing of heavy earth equipment or the equipment which are utilized in construction works all over the world. These include heavy earth machinery used in the mining or construction industries. They have a leading reputation in this space of manufacturing equipment and they are able to participate in the growth story of Dubai.
Al Naboodah Specialist Services LLC - Al Naboodah Specialist Services LLC. Offers construction management and consulting services. The company is based in the United Arab Emirates. Al Naboodah Specialist Services LLC. Operates as a subsidiary of Saeed & Mohammed Al Naboodah Group. They have pioneered in the domain of providing consulting service to other construction companies involved in the construction domain (“Bechtel awarded UAE gas expansion project,” 2004).
Al Naboodah Ready Mix Concrete (ARCON) LLC –This company is involved in the manufacturing of cement which is considered to be a growing industry with good prospects. In order to have a complete portfolio in the construction industry they have invested in this state of art cement manufacturing facility. This produces innovative products which can be readily used in the construction industry.
Al Naboodah Engineering LLC – This is involved in a generic engineering product manufacturing and consulting in engineering projects. It is also a subsidiary of the Al Noobadah construction company LLC.
AL NOOBADAH COMMERCIAL GROUP LLC:
SWAIDAN TRADING Co LLC:
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The Commercial Vehicles and Heavy Equipment Division is expanding steadily in the region with an increased customer base with the help of state of the art products which include buses and coaches, passenger vehicles, pickup trucks, forklifts, air compressors, cranes and spare parts. The section has a reputation for providing excellent customer service and after sales service.
This sectionhas been crucial in establishingSwaidan Trading Co. LLC as a major importer, distributor and after sales service provider to a wide gamut ofindustrial domains in the UAE. It represents some of the world’s leading brands, such as Ashok Leyland, Sunwin, VDL, Great Wall, Clark, Kaeser, Sennebogen, Sacme, Hubtex and many more. These partnerships and collaborations are the evidences that help in establishing the fact that the company is excelling in the domain of trucks and commercial vehicles, plus heavy equipment in the UAE.
Thorn Gulf LLC – Thorn Gulf LLC is involved in the lighting industry with a wide range of innovative products which have proved crucial for clients like electrical contractors, lighting designers, municipalities and landscape architects.
The company has established itself as one of the best in the business with its superior product line which is bolstered by excellent designing advice and consulting services which is provided to deliver a superior customer experience.
Al Naboodah International (Vietnam) Co. Ltd – The group’s commercial wing has also established business in Vietnam to expand its operations in the Asian countries. All the commercial operation under the name of the group in the emerging markets are conducted with the help of this organization (Al-Hajj & Hamani, 2011b).
Mission and Vision – The Company has stated about its mission and vision which involves creating a well-diversified company which will be able to establish its business firmly in the middle east as well as other countries in the world. They have specialised services in the construction, real estate and investments domain which they wish to continue with the help of the culture and heritage of Dubai.
Environmental responsibility – The Company has been active in the environmental concerns of the country. The real estate arm has been particularly involved in re-using the paper which are not confidential and made active contributions in the recycling program with the Emirates Environmental Group (EEG) and there is also one Can collection campaign which aims at raising the recycling rates of the aluminium cans. They have significantly contributed to the waste management systems established in the country. The numerous innovations in this field have been established with the help of the state of the art technology established by the group.
Marketplace concerns – The group has been pro-reactive in revealing market data to the clients and consumers of the group. They have been particularly involved in customer feedbacks to understand their shortcoming and improve their value proposition in future (AbiNader, 2002).
Al-Hajj, A., & Hamani, K. (2011a). Material waste in the UAE construction industry: Main causes and Minimization practices. Architectural Engineering and Design Management, 7(4), 221–235. doi:10.1080/17452007.2011.594576