Vision, mission, and objectives
The company has to consider the economic factors as the sole growth of the company is linked to the economic growth of the country. The changes in the dollar process will affect the economic growth of the country, as according to statistics FedEx is considered as the 21st largest contributor, which result in trade opportunities.
Social practices for FedEx involves that the freight should be time bound and reached to the customers without any damage, to increase the customer demand (FedEx - FedEx - FedEx Express Strategy. (2018). . The countries who are having high population rate are seen as the potential customers for FedEx. In addition to that, the business of the company is dependent on the literacy rate as more literate people need more services.
The firm is having the strong technological concept for the tracking system of couriers in the market. The concept of online shopping increases the business of the company due to the online concept of home delivery (Chatzoglou, 2017). The technological advancement results in easy tracking of packages and makes the company more effective in terms of customer queries and feedback.
These factors impact the company as the climatic change will delay the delivery system of the company, and affect air transportation. So the company has to work hard for the sustainability of the environment of any country, to reduce the impact of environmental factor on the company.
The company also has to analyze the legal factors of the country as every organization is having different legal factors. So the company has to understand the legal procedures in terms of labor laws and ISO certification. In addition to that, the company also has to provide information security and become answerable in terms of lawsuits.
Internal analysis SWOT table
The company is having global opportunities in the areas of Europe, Middle East, and Africa regions. The company is also working on the strategic alliances for making diversification in the service portfolio and improve profits (Bauer, 2015). The company is also having hybrid electric vehicles which are the largest in the logistics industry.
The company is facing intense competition due to the competitors like DHL International, US Postal service, TNT NV,Con Way Inc. etc. as they provide innovative services to the customers at low cost (Marketing Plan of FedEx Express. (2018). . The company is also having the threat of seasonability as in the US the volume is there between Oct and Nov , whereas Freight LTL group handle lower volume in Dec,-Feb. the business is also affected by labor relations Act
VRIO is a tool used to understand the competitive advantage of the form by analyzing the internal and external environment of the organization.
Fed ex is creating value in terms of its operations with 656 aircrafts that are working worldwide in the areas of Asia, Europe ,Latin America etc.in addition to that the company is created value in terms of environmental stability by the use of hybrid buses and trucks and all the FedEx envelopes are carbon neutral , which do not harm environment.
The company is having the largest air cargo airport in the world. In addition to that, the company is having the air-ground infrastructure, which is customer oriented and provides door to door services to the customers at international locations, for meeting the varied needs of customers.
The organization is different in terms of P-S-P philosophy, which means people, service, and profit.as it is saying that nature of the industry makes processes but the uniqueness lies in the skill and quality of the workforce. The company is employee oriented and possess the value of the company.
FedEx is the organization that provides integrated business applications with the help of competing companies under the brand name of FedEx brand (Bull, 2016). The company is initiating the international presence by closing their hubs in Asia Pacific region which make the company the largest logistics company in the US, in terms of high barrier of entry at the social and the legal environment.
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