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Key Topics
Requirement
You are required to use Tesco supermarket to answer the following TWO questions in Task 1.
a) Outline Tesco’s current corporate goals and targets. Explain how a Tesco’s Store Manager could use the Four Functions of Management to help achieve these goals and targets. Four functions of management are: Planning, organising, leading and controlling.
(300 words)
b) Identify and summarise Tesco’s Organisational Structure. Organisational structure can be: divisional, functional or matrix.
(300 words)
Task 2
These following THREE questions are NOT related specifically to TESCO
a) Discuss why the ‘Internal Analysis’ (step 3) is needed in the Strategic Management Process. Your answer should be based on the Strategic Management Process which encompasses strategy planning, implementation and evaluation.
(300 words)
b) Identify and explain THREE ways in which companies can create more innovative organizational cultures. Your answer should be supported by references to relevant texts, journal articles and/or websites.
(300 words)
c) Discuss at least FOUR benefits of effective communication within organisations. Your answer should be supported by references to relevant texts, journal articles and/or websites.
(300 words)
Solution
UNDERSTANDING MANAGEMENT
Task 1
a) Tesco’s supermarket
Tesco’s supermarket is one of the best markets in United Kingdom-headquartered in Hertfordshire, UK and operates in the USA, Europe, and Asia, and wants to grow both in the United Kingdom and also globally to deliver the best of their services in all its division. The vision and mission and the goal of the company are toattain the valuable, profitable position by serving its customers, community, society, company’s staff, and shareholder. Moreover, through the means of implementing the skills at the global level, the organization need to focus on innovative and modern techniques.Its target is to satisfy their customers with following strategies as follows:
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To nurture its business
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To be strong in each and every aspect
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To successfully be retail company
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Serve the society
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Through teamwork create value
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Be an originator of brands
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Expand globally
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Further, the ultimate corporate objective is the planning of exploitation and the identification of opportunities to minimize the risks via proper means of coordination among the goals and initiatives of the company.As the functions of HR must involve or needed at each and every aspect of the process. As, systematic planning helps in maintaining the level of perception in a professional manner within an organization in an organized way of initiating the policies and procedures and further lead to a strategic planning with an overall control in generating the competitive advantage(case study, 2016). All its management functioning thrives the company’s progression in a positive manner effectively and effectively.
The function of the HR can and must be involved at each and every level of the process. Successful implementation of the guiding principles across each level of the planning maintains the value perception of HR function and HR professional (Bratton &Gold, 2003). Moreover, the position of the HR professional is reinforced by offering fact related value to the stakeholders to make their policies by shaping functional policies, procedures and plans of the HR to manage resources for enabling the sufficient activities and initiatives by coordinating the management systems of the performance to strategic plan. Tesco perfected the suggestion of the efficient strategy of the HR in increasing its competitive advantage. The development of the HR and entire improvement of workers comprised throughout the Company works as the strength of the Company. It is viewed that the organizational functioning of the Tesco Company is thriving and in the positive progression. As, (Zhao, 2014) Tesco supermarket also initiated a steering wheel tool in managing the performance of all their department in an organization, as the tool segmented into four quadrants in which each quadrant shows the important aspect or concept of an organizational function area in a manner to perform well further.
b) Tesco’s Organizational Structure
Functional organizational structure
The functional organizational structure deals with the technological aspects. It helps in managing the allocation of resources with the proper means of responsibility of an individual with their colleagues as well as with their group of senior management.As, of each type of functional structure, there must be marketing division, sales division, production division. Moreover, it includes proper coordination, detailed specifications, procedures and the regular act of meeting to be structured with the aim of attaining the highest level of functional specialist knowledge of their each and every department in an organization.
Divisional organizational structure
The divisional organizational structure, it involves number of multiple small units of operations within an organization covering wide geographic region with the proper aligned way of doing the sales or production in full support of production, sales, finance, human resource and marketing resources under the each and every department of an organization(Tesco leads the way in the loyalty program stakes, 2007) which responsible directly to the unit manager and other group of senior management.
Some of the following features of Tesco supermarket as under:
Friendly shared culture Geographically based High employee empowerment Decentralization Proper Decision-making Flexible environment Shared Value and beliefs
Matrix Structure and Culture
The matrix structure is a mixture of a divisional and functional structure. As, it allows the benefits or gains of both the structure i.e. functional and divisional to be present in an organization at each and every level or department, as it helps in generating the power struggles to deal with the dual management process or procedures.
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a) Strategic Management Process
Strategic Management Process: it is a method in which the manager conceive and implement the various strategy that further lead to a sustainable competitive advantage.
The internal analysis is very much needed in the strategic management process as it depicts the strengths and weaknesses by focusing on numerous factors which are might be advantage or disadvantage to an organization to meet up the needs of its target market. As strength represents the core competencies that act as a tool which helps in meeting the needs of its target market. Therefore, the analysis focuses on each and every aspect of an organization with a full view of needs of the customer as well as market-oriented approach. And, weaknesses refer to the limitations of an organization facing the problems in developing and implementing the strategy. It also helps in examine the each and every aspect of customer perception. This way, both the strength and weaknesses of the market has been focused and also the non-market strengths and weaknesses were considered.
Some of the factors affecting the company as follows:
Resources include the level of sales, profitability, product quality or brand association, the capability of an employee, relative cost of product, analysis of a product portfolio, etc.
Capabilities include an internal analysis which represents strength, weaknesses, threats, and uncertainties', etc.
Further, it encompasses strategic planning, implementation, and evaluation –
As strategic planning involves the overall review of all the data or information in completing the analysis. It helps in determining and identifying the strategies of business to achieve the goals and objectives of an organization.
Secondly, strategic implementation, which acts as an action stage for each and every organization. It reveals the successful critical concepts of an organization at every stage. In this, each and everyone should be aware of proper means of rules and policies of an organization. Moreover, the financing of an enterprise need to be focused, once it is ready and approved by a higher authorityand employees are ready, (K?osowski, 2012) then execute the plan.
Thirdly, the strategic evaluation, it involves the performance, issues, actions, etc. to evaluate the plan in a proper manner. Monitoring the analysis helps an organization to enable the substantial changes in an organization.
B) Ways in which companies can create more innovative organizational cultures –
BE INTENTIONAL WITH YOUR INNOVATION INTENT
This involves the broad basic goals for an organization such as increasing the revenue but with a little spark in their work. Build up an innovation marching orders, but to achieve the objectives and goals of an organization.
CREATE A STRUCTURE FOR UNSTRUCTURED TIME
As all knows innovation needs time to develop in a fine manner. Systematic structure of innovation often leads to innovation in an organization with the broader concept evaluating furthermore additions or inventions in an organization as per the time interval.
STEP IN, THEN STEP BACK
Promote the things wisely in the market, sponsor it thoroughly in a fine manner, so that it can be an easy to implement firstly and then as per the requirement, (Liedtka, 2014)it can then easily be removed. As it's a diverse scenario, so it is mandatory to achieve the objectives and goals of an organization to the best of their practices.
C) Benefits of effective communication within organizations
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Helps with Diversity: communication plays a vital role in an organization as, good communication always helps in reduction of disputes among the employees. Through this, companies can easily avoid the miscommunication or cultural differences. Effective and efficient communication results in an increase in revenue, productivity, reduction of errors, etc.
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Global Business: with the effective way of communication, it helps in meeting the global aspect of demand and supply. Managers and employees both need to be communicated in a wise manner so that the transaction between the businesses will go smoothly. This makes an easy skill to enter the global market and further easy to indulge in with their means of businesses. It helps in expanding the domestic borders of business.
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Team Building: Effective communication helps in building the team in an efficient manner to achieve the high productivity, integrity, and the responsibility within an organization. Through this, it easy to handle the team with the open thoughts, ideas, etc. the one who openly communicate, can foster the demand and make positive means of relation with the employees that benefit the organization as a whole.
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Employee Morale: through the means of effective communication, the employee morale further also increases in a positive manner(Picherit?Duthler and Freitag, 2004). As good communication is appreciated in an organization to work smoothly. Although, it produces the healthy work environment. As employees satisfied with their job profile, then it produces a positive approach in an organization, but if the communication is not effective, then it might lead to frustration, confusion, disputes among the employees in an organization. So, therefore, managers need to be alleviated in their approach by keeping open lines of communication.
References
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case study, b. (2016). Conclusion - Vision, values and business strategies - Tesco | Tesco case studies, videos, social media and information | Business Case Studies. [online] Businesscasestudies.co.uk. Available at: http://businesscasestudies.co.uk/tesco/vision-values-and-business-strategies/conclusion.html#axzz46ccOOTk2 [Accessed 23 Apr. 2016].
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K?osowski, S. (2012). The application of organizational restructuring in enterprise strategic management process. Management, 16(2).
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Liedtka, J. (2014). Innovative ways companies are using design thinking. Strategy & Leadership, 42(2), pp.40-45.
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Picherit?Duthler, G. and Freitag, A. (2004). Researching employees’ perceptions of benefits communication: A communication inquiry on channel preferences, understanding, decision?making, and benefits satisfaction. Communication Research Reports, 21(4), pp.391-403.
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Tesco leads the way in the loyalty program stakes. (2007). Strategic Direction, 23(2), pp.18-21.
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Zhao, S. (2014). Analyzing and Evaluating Critically Tesco’s Current Operations Management. [online] Ccsenet.org. Available at: http://www.ccsenet.org/journal/index.php/jms/article/viewFile/42713/23378 [Accessed 23 Apr. 2016].
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