Recommendation memo on Self-Service based customer service through Technology Implementation

What is recommendation? In this article we will be discussing about how to write recommendation memo.

Recommendation Memo

Memo

To:          Kerry Philipovitch, Senior Vice President of Customer Experience, Alaska Airlines
From:     Project Manager, Alaska Airlines
Date:     14-02-2018
Subject: Self-Service based customer service through Technology Implementation
This recommends the integration or implementation of the self-service based customer service through technology. It will help the organization to gain the competitive advantage in this cut-throat competitive market to capture the largest market. The self-service based customer service is an electronic support system which allows the customers to use technology to get the required information. It also helps the customers to perform the routine task without the help of an assistant.
The technology would be implemented within 50 days after approval. This technology would help in solving the queries of the customers and save their time as well as make them satisfied.

[reviews]

Background

Dealing with the customer's queries is one of the complex and necessary tasks. If the organization is providing relevant and required information to the customers, the customers would be dissatisfied and may shift to another brand. Customers want to get relevant information quickly to board the flights. If they stand up in the queue to get the information they get irritate. It also creates a fear in the mind of the customers that flight will be missing if they are in the queue. So, to help them in this way and provide them instant information or solve their queries quickly self-service based customer service through technology is necessary to implement in the organization. 

Recommendation 

So, it would be important and beneficial for the organization to implement the self-service based customer service in the organization. It can be implemented through user-friendly technology. It is also necessary to study the impact of the technology on the customers. The technology should be user-friendly so that everyone can adopt it actively. The organization should also ensure effective communication to communicate about the technology and its implementation. 

Basis for Recommendation

Alaska Airlines is one of the largest airlines in the America. The Alaska Airlines serve more than 500000 customers every day. It is also expected that the number of passengers would increase in the near future. Serving more than 500000 customers every day is a very tough task and needs very sophisticated technology to deal with such a large number of customers per day. As we discussed that the Alaska Airlines have more than 500000 customers per day to serve, the company may face hundreds and thousands of queries every hour. So, to deal with such a large number of queries self-service based customer service through technology would be beneficial for the organization. Through this technology, the efficiency of the organization to deal with such a large number of queries would increase significantly.  

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  Option1 Option2
Description of the options It will improve the customer service, experience, and level of satisfaction through unique self-service technology.  Customer relationship management software would help the organization to improve or build good relation with the customers by solving their queries.
Overall Assessment It is recommended due to effectiveness and promptness of the technology. It is recommended due to its impact on the customer relations.
Strategic Fit (Core Competencies)  Focus on customer satisfaction Focus on relationship building
Noteworthy Risks
 
The cost of the technology is high  Will not solve help in solving such a large number of queries

Next Step

The technology would be implemented within 50 days of approval. So, all are requested to cooperate with the change if the technology is being approved. It will help all the employees as well as the customers through increasing the level of customer satisfaction. 
 

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