Marketing Ethics Decisions

Question 1 – Marketing ethics can be considered as a marketing practice or ethical code or ethical decision and behavioral standards in the marketing field in the system. According to the press release some of the ethical issues that consumers complained about were: 
Ethics and Service Decision: Companies used to face a lot of issues regarding application and planning of service strategies. During their development of tuition services, they were providing very low-quality services. Students were not getting quality education what they were paying for and tuition owners were cheating on them.
Ethics and Pricing Decision: Pricing should be proportional or equal to what service they are giving to the consumers. In the press release article, they were cheating with the consumers by taking a lot of money and giving poor service. The owners of these tuition classes were misleading their consumers by charging them at the very high price and giving them the poor quality of service. 

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Ethics and Distribution Decisions: There are topics of ethical issues in direct marketing, which are confidentiality, privacy, and infiltration. Distribution here will refer to the issues related to services that tuition providers were giving to their customers. It’s clear from the press release that these tuition providers were unethical in their distribution behavior. 
Question 2 – Business ethics is made up of standards and principals that help them guide the behavior of an individual and group of people. These moral and standards are defined by stakeholders and used to change from time to time basis. These standards have been codified as the most basic laws and regulations. Business ethics used to go across legal issues. 
Four of the Influential Factor Theory that can be applied in the case of the press release are: 
Social Consensus: According to the social consensus members of a society used to agree with an act that is good or bad, and the probability of impact is the increase and fall of ethical intensity, depending on how many people have the outcome of the possibilities. One of the greatest examples is the implementation of social consensus in the education system of Japan. 
Top Management Actions: Managers and organizations can try to present a code of ethical conduct, which is a formal agreement that outlines the type of behavior that is not acceptable. This can also be applied in various institutions giving tuition. 

Potentiancesl Conseque: This will involve the perdition of outcomes on the basis of observations. The ability to gather and evaluate information, foresee potential outcomes and risks develop alternatives will increase competency. 

The probability of Harm: A defensive factor that can influence or reduce the probability of future harm to expand, improve or upgrade the parental limit, inspiration and/or capacity to meet the youngster's protective needs.

Question 3 – Ethics can be developed either positively or negatively, it used to depend on how a person completes his task in front of him during each stage of ethical development in his lifetime. Here are the level and stages of moral development: 
Level one is preconvention morality which is further divided into two stages one is punishment and obedience and other is instrumental relativist orientation. 
Punishment- Obedience Orientation
This phase involves the use of punishment so that the person will continue to abstain from taking action and continue to follow the rules. For example, people used to obey the law because they do not want to go to jail.

Instrumental Relativist Orientation
In this stage, the individual is asked to judge the morality from activity in light of the individual needs of the subject. For instance, a man steals cash from another person because he needs to purchase food for his children who are hungry for quite a day.
Level two comprises of conventional morality which is made up of two stages one is Orientation of good boy and nice girl and other is Orientation of Law and Order. 
The orientation of good boy and nice girl: In this stage, a man judges an activity against him based on social roles and social expectations. This is otherwise called the “interpersonal relationships “stage, for example, a kid gives his lunch to the road peasant since they feel that doing as such means great. 
The orientation of Law and Order: This phase involves respecting the authorities and adhering to the rules, as well as the duty of a person.

(For Lecturer Only)
CRITERIA Failure          F Marginal         D


Good           B Excellent     A
Problem analysis (20%)          
Problem-solving (30%)          
Application (40%)          
Written presentation/Reference (10%)          



                                                                        Final Grade:



Murphy, P. E. (2010). Marketing, Ethics of. Wiley Encyclopedia of Management.
Hunt, S. D., & Vitell, S. (1986). A general theory of marketing ethics. Journal of micromarketing, 6(1), 5-16.
Smith, N. C., & Quelch, J. A. (1996). Ethics in marketing. McGraw-Hill/Irwin.
Murphy, P. E., Laczniak, G. R., Bowie, N. E., & Klein, T. A. (2005). Ethical marketing.

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