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Key Topics
Requirement
Write report on any of the topic
A.Using social media in a workplace to communicate
B.Communicating comanywide employee recognition
C.Boosting workplace motivation through innovative communication tools.
D.Implementing instant messaging / group messaging ,discussion forums and chat rooms in the workplace.
E. Using an interna linternet / social intranet for employee interaction
Solution
Introduction
In this study, we will discuss the key factors of Business Communication in the discussion part, conclusion part, and any of the recommendations that will conclude the concept of our topic, it is all about exchanging information among people whether inside or vice versa to the business purpose which results professional benefits for both the parties. Communication that relates to business or commercial purpose encompasses topics such as customer relations, brand management, marketing, consumer behaviour, public relations, advertising, community engagement, corporate communication, interpersonal communication, reputation management, event management and employee engagement. This is deeply connected to technical communication and professional communication. (Guffey, M.E., & Loewy, D. 2010).
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Discussion
Here we discuss that will include:
Business communication should be in such a way that can understandably communicate between all the parties involved in venture at all levels to reach their goals successfully. Importance of this topic caused inclusion in Bachelor’s and Master’s programme at many educational institutions.
Business communications has many ways and that includes:
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Online/web based communication: for instant, improved and better communication at any time and and where across the world, round the clock.
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Video conferencing: also allow people to interact in different locations for interactive meetings.
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Reporting: Documented activity is important for any department.
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Adoption of Presentation: It is very important in any organizations on how to express the message that contains video, audio or both, slide show or power point.
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Telephonic meeting commonly used practice.
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Forum board that allow people to instantly post information from centralized location
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Appear for meeting: this creates personal feel and people succeeded over written follow up.
Suggestion Box: Thisis to encourage staff members or who so ever visits office who have something relating to the betterment of company can express his ideas, suggestions or even complaint by keeping himself/herself unidentified are welcomed to post their views in suggestion box. (Lewis, R.D., & Gates, M. 2005)
In an organization, we may following may for the interaction which vary from each other:
- Top-Down: In this kind of communication, Management passes orders to the subordinates to perform and execute certain tasks. Mode can be in the form of circular, newsletter, memo, e-mail etc.
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Bottom-Up: In this kind of communication,subordinates submit their outcome, request, result, application etc. Generally using reports, e-mails, proposals etc.are most common modes of this kind of communication.
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Lateral or Horizontal: In this kind of communication, employee in the same management level communicate with each other. E-mails, circulars etc. are most common modes of this kind of communication.
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Diagonal Communication: In this kind of communication and interaction takes place from one department to another department and different hierarchy despite their reporting manager may be different are not sameand that is how we call it Diagonal Communication. Newsletter, circular, normal meetings etc. are being most commonly used.
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Formal Communication: Communication that has limited words and neutral expression with rules, regulations and no person affections yet maintaining decency and systematic manner includes time bound completion of task.
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Informal Communication: People communicate with little expression of sentiments of others that may include asking about wellbeing of their family to give person touch and make each other more comfortable. There is no time limitation nor do any rules to follow but this stage comes after developing an understanding with each other.
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Gesture Communication: People use symbol and sign language to communicate with each other.
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Two-way basis communication contains exchange of message/communication from both the parties and thatshould be easy to understand to the party who receives it. To gain commercial benefits, it is essential for business managers to communicate effectivelybetween company employees/clients. (Zhang, A. M., Zhu, Y. & Hildebrandt, H. 2009)
Following skills/qualities are one of the basic requirement to make positive impact while making business communication:
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There should be clarity while establishing hierarchy
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Utilisation of visual communication it recommended
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Provision of management to handle conflict
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Tackling the issue relating to culture
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Effective writing skills
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University in London observed in year 2009 that negative subliminal communication to the masses affected a lot. Take an example of beauty cream selling company expressed a woman looking no attractive and may look beautify by using their product. Such messages draw attention of consumer and encourage trying their product. As per study published in 1992 “Personality and Social Psychology Bulletin” there is chance to effect the behaviour specially when such type of addressed message co-relates to individual person’s insecurity or their behavioural tendencies that provokes them to act over the message communicated over advertisement.
Hindrance of communication is, message receiver should get the same meaning that message sender is communicating with him else that may end up with disaster as a consequent. It is not necessary for a reader to consider message in the same manner that writer had express in words on paper. To become a productive, successful and effective writer it is necessary for him/her to take time and think on before writer start writing over object and satiation both to decide on how to express and should choose effective way of communication so that reader understand message easily and affect the reader positively. Those writers, who are successful, used to apply three-stepprocess that includes planning even before they start writing, drafting by keeping readers/audience aspect in mind and ability to revise the document to ensure that it is meeting the target customer’s requirement and represents the seller confidence within themselves.
STEP 1: Planning
One has to spend time in planning and revising the documents more that writing. This may consume of your 38 percent to 42 percent of total energy and consumed time.
STEP 2: Drafting
Upon deciding the plan of purpose to write the message, writer need to visualize the audience perspective and their reaction based on written words. Choose the way to express your thought and there you go. Your 20 percent of time will spend on drafting document.
STEP 3: Revising
Revising is not about just checking spelling and punctuation only. It contains thorough checking of every part of message/phase to ensure that message is short to read, clear to understand and correctly presented. It consumes around 38 percent to 42 percent of writing time. You need to seek word by word and ensure selected words are most suitable one in every sentence. Also writer needs to ensure the paragraph includes well developed arguments.
Give final review to the documents if it appears attractive, professional and well designed to meet employer’s and reader’s expectation. (Chaney, L., & Martin, J., 2013)
Conclusion:
We can conclude from the above mentioned analysis about importance of communication for efficient and effective result in each and every business organization.
Recommendations:
Flow of communication is recommended for organization to set high feasibility of achieving the set goals.
References
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Chaney, L., & Martin, J. (2013). Intercultural business communication. Pearson Higher Ed.
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Zhang, A. M., Zhu, Y., & Hildebrandt, H. (2009). Enterprise networking web sites and organizational communication in Australia. Business Communication Quarterly, 72(1), 114-119.
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Lewis, R. D., & Gates, M. (2005). Leading Across Cultures. Nicholas Brealey.
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Guffey, M. E., & Loewy, D. (2010). Business communication: Process and product. Cengage Learning.
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