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Key Topics
Requirement
Question: Implementation of E-commerce
Solution
Introduction
In this present paper, we will analyze the four contributor and non-contributor organizational drivers to the success of electronic commerce deployment and implementation. Electronic commerce comprises of the use of information technology which enhance the effective communication within the organization. The e-commerce has changes the direction of the business by connecting the organization across the globe. It plays an important role in transferring the business information and promotes the business all over the world. The implementation of E-commerce positively affects the organization by in increasing the profitability by providing new strategies to gain competitive advantage over the competitors.
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Four contributor E-commerce drivers
E-commerce helps to explore new business markets and new customer segment which helps to grow the business globally. The e-commerce can be divided into two categories, namely, business to business and business to consumer. Following are the four organizational drivers which contribute to the successful implementation of electronic commerce in business:
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1. Business factors
It includes various factors such as enterprise collaboration which enables the trading partners in the organization, customer relationship management by providing excellent before and after sales services, increment in return on investment which helps to grow the business (Angeles et al., 2015). -
2. Organizational factors
The specialization helps to achieve high profit margin in global market. The skill management helps to deliver higher performance which contributes to the success of ecommerce implementation. -
3. Marketing environment
It includes the marketing activities which contribute to the successful implementation of ecommerce. -
4. Technology factors
The technological factors include managing of security and standard, enterprise integration and technology convergence. It helps to manage the security of consumers, suppliers and trading partners. It create a business standard between trading partner with the common language. The effective use of technology helps to integrate successful business activities.
Four non-contributor E-commerce drivers
The electronic commerce is not supported by some drivers. Following are the four e-commerce drivers who do not contribute to the success of e-commerce drivers.
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1. Owner characteristics
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The owners are the decision makers of the company but they are not are about the potential benefits and knowledge about the use of e-commerce which do not contributes to the successful implementation of e-commerce in business (Dwivedi et al., 2015).
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2. Firm characteristics
The obsolete organizational characters do not support the implementation of e-commerce so the firm characteristics do not contribute to the successful implementation of e-commerce. -
3. Political and social-cultural conditions
The cultural barriers and political environment has rigidity which do not support the implementation of e-commerce in an organization. -
4. Poor infrastructure
The poor infrastructure conditions include erratic power supply, unreliable mode of communication which does not contribute to the successful implementation of e-commerce in an organization.
Analysis
The implementation of e-commerce impacts on the profitability of the company which needs to be analyzed by various factors such as cost-benefit analysis, return on investment, web analysis, and ratio analysis. It helps to analyze the compare the cost of the project benefits by calculating the return on investment which helps to take decisions. The web analysis helps to analyze the e-commerce market, visitors, strategies used by other companies which help in the successful implementation of e-commerce.
Conclusion
The successful business factors include business, organizational, technology, and marketing environment which help in the successful implementation of e-commerce whereas the owner’s characteristics, political and social-cultural, poor infrastructures and firm characteristics do not contribute in the successful implementation. The benefits needs to be analyzed include cost-benefit analysis, ratio analysis and others which helps to compare the benefits of implantation in an organization.
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Angeles, R., & Nath, R. (2015). Critical Success Factors for the Implementation of Business-To-Business Electronic Procurement.Communications of the IIMA, 5(1), 2.
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Dwivedi, Y. K., Wastell, D., Laumer, S., Henriksen, H. Z., Myers, M. D., Bunker, D., ... & Srivastava, S. C. (2015). Research on information systems failures and successes: Status update and future directions. Information Systems Frontiers, 17(1), 143-157.
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