Demographic Situation of Melbourne



Decision based on demographic situation of Melbourne. This decision is linked with city economy, city residents, Daily Population Estimates and Forecasts, Daily Population interactive visualization, indicators of liveability and the economy of Melbourne.
To start a business in Melbourne city it is needed to have a strategic plan for any startups. As the population of Melbourne is growing very faster it indicates that there would be good potential for any business in Melbourne’s market. 
The decision is very much important when any start-up company is growing. It has to be considered the following points.
For start a business in Melbourne city it has to be followed the following points:
If the business is looking to expand but doesn't have the resources for an Australian presence, Melbourne is an ideal place to consider as a location for investment. Local businesses are often receptive to approaches to give up equity in exchange for access to global markets.
The stable and robust legal and governance framework at all levels of government has often been cited as reasons for Australia's less severe economic downturn during the recent global recession.
In recent years, Australian regulation of foreign investment by organizations and individuals has been relaxed, adding further to incentives for overseas investors.
Franchising is a business relationship in which the owner of the business providing the product or service (the franchisor) assigns to independent people (the franchisees) the right to market and distribute the franchisor's goods or service, and to use the business name for a fixed period of time.
A franchisor may provide certain systems and processes that the franchisee must adhere to along with any training. A franchisor may also provide group marketing and advertising, along with purchasing schemes for which the franchisee may pay an additional fee.
Franchise Council of Australia: The Franchise Council of Australia Limited (FCA) is the peak body for the $146 billion franchise sector in Australia, representing franchisees, franchisors and service providers to the sector. Membership of the Franchise Council of Australia is voluntary, and is open to any organization or individual involved in the franchise sector, including franchisees, franchisors, lawyers, accountants, banks, consultants, academics, and publishers.
To buy a franchise:
There are two main types of franchise can be considered:
Product and trade name franchising
Franchisees are granted the right to distribute a manufacturer's product within a specified territory or at a specific location, generally with the use of the manufacturer's identifying name or trademark, in exchange for fees or royalties.
The franchisee sells the franchisor's product directly to the public (e.g. new motor vehicle dealerships).
The franchisee manufactures and distributes the franchisor's product under license (e.g. soft drink bottling arrangements.
Business format franchising
The franchisee purchases products for retail sale from a franchisor and sells the products to the public (e.g. hardware and automotive product stores).
The franchisor markets a service, or a product under a common name and standardized system, through a network of franchisees (e.g. McDonalds).
If anyone has decided that new markets outside Australia are the answer for your business expansion, basing your operation in Melbourne is ideal. The city has a number of close business relationships with sister cities and alliances, particularly in the Asia–Pacific region.
The Melbourne business office in Tianjin, China has been operating for more than 10 years, bringing Melbourne and Chinese businesses together. The Port of Melbourne is Australia’s largest container port and Melbourne Airport is Australia's major curfew-free airport allowing freight and people to be flown in and out on a 24-hour basis.
The City of Melbourne can help businesses planning to export for the first time.


1.Daily Population Estimates and Forecasts
The City of Melbourne’s Daily Population Estimates and Forecasts report suggests that Melbourne continues to live up to its reputation as one of the most loveable cities in the world.
This biennial report, which considers who comes to the city, why they visit and why and where they come from, reveals that approximately 903,000 people travelled to, or were present in, our municipality on an average weekday in 2016. This represents a 6 per cent increase over the past two years.
The above growth is likely to continue into the future and there will be over one million people in the city on an average weekday within five years and 1.4 million by 2036.
2.Waste Management in Melbourne city: 
The Waste and Resource Recovery Plan 2015-18 includes a range of actions across ten initiatives that address residential and commercial and industrial waste.
The City of Melbourne is currently developing a new Waste and Resource Recovery Strategy 2030 (and an initial four-year implementation plan). 
The City of Melbourne's Waste Management Strategy sets out to continue to achieve improvements in recycling. Beyond this, its major purpose is to empower people working, visiting and living in the City of Melbourne to ‘do more with less’ – by avoiding the creation of waste in the first place (City of Melbourne, 2018).
3.Streetscape improvements
The City of Melbourne is enhancing its streets and laneways by upgrading roads and footpaths, landscaping and other improvements. The enhancements will ensure our streetscapes are safe, attractive and prepared for projected population growth.
Streetscape Framework
The Streetscape Framework (the framework) outlines how we work with businesses and the community to effectively respond to the changing needs of our streets. The framework guides planning and implementation of new streetscapes and involves the community in deciding on streetscape design and improvements.
Streetscape Improvements Program
Each year we select a number of streets, street sections or laneways to receive a makeover as part of the Streetscape Improvements Program.
Exhibition Street, between Little Collins and Bourke streets: Bluestone paving on the eastern side of the street
Little Bourke Street, between Exhibition and Liverpool streets/Punch Lane: Bluestone paving on both sides of the street
Bourke Street, between Queen and William streets: Bluestone paving on both sides of the street
Flinders Street, between William and Market streets: Bluestone paving on the northern side of the street
 4.Attracting a business investment
The City of Melbourne uses its sister city relationships and the Business Partner Cities network to open doors for business. In conjunction with the Australian Industry Group (AIG), we coordinate business missions to partner cities hosting the annual BPC roundtable meeting.
In addition to business briefings and appointments, these missions provide ideal networking opportunities. Participants meet delegates from other partner cities and also gain privileged access to key business and political leaders in the city or cities being visited.


Positive outcomes / benefits Negative outcomes’/ Risk
Melbourne is a city with a unique environment that we need to nurture and protect for future generations.
As temperatures continue to rise, what can we do, collectively and individually, to slow this increase, while adapting to ensure our city is healthy and sustainable in the future?
The City of Melbourne has made great progress, but we can’t do it alone; we need everyone's input to help Melbourne become a city of sustainability.
Melbourne is heating up. Increasing levels of greenhouse gases into our atmosphere are causing global temperature rises and unpredictable weather patterns, creating new challenges for Melbourne and its residents.


For strategic plan following actions or recommendations are needed to be taken care in Melbourne:
1.Corporate power purchasing agreements:
Internationally, more and more organizations are procuring electricity from off-site renewable power plants. This section provides an overview of the emergence of power purchasing agreements and a snapshot of the Melbourne Renewable Energy Project.
2.Purchasing renewable energy:
Renewable energy can be purchased in a range of different ways. It covers two very different issues that will determine whether the new organization in Melbourne should consider procuring renewable energy and the contracting model.
3.Which model is the right model?
There are various contracting models that organizations can enter into with a renewable energy power plant. Each will deliver slightly different benefits to the organization and each carries different monetary costs and risks. This section will outline the various options and the impact they have on project and contract.
4.Project planning
So, it is needed to investigate renewable energy purchasing more thoroughly.  For starting a business in Melbourne, the decision is necessary includes mapping electricity consumption, engaging consultants, building a business case and determining whether to work with purchasing partners (and if so, identifying those partners).
5.The procurement process
Market testing, cost modelling and tendering are very much important in case of starting a business in Melbourne city ( City of Melbourne, 2018).    


City of Melbourne. (2018). Research and statistics. Retrieved from
City of Melbourne. (2018). Sustainable business. Retrieved from

Place Order For A Top Grade Assignment Now

We have some amazing discount offers running for the students

Place Your Order

Get Quality Assignment Without Paying Upfront

Hire World's #1 Assignment Help Company

Place Your Order