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Key Topics
Requirement
Using the Crowd as an Innovative Partner
Solution
This case study focuses on the importance of crowdsourcing with the use of today’s prevalent technologies. It has used examples from some prominent business organizations like Apple, Microsoft and IBM to state that how they are using this opportunity to build their products effectively and efficiently.
Four types of crowdsourcing have been mentioned here which can be used for sourcing depending on the requirements of any business house. They are:
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(1) Crowd Contests: This is a straightforward method of engaging a crowd for any particular assignment. The company offers the cash prize for the successful submission of the solution to anyone who completes the assignment. It is obvious that a company will use only one the solution, but the multiple submissions will the company a broad idea into different alternatives that could have been chosen. Contest method is used to generate highvalue solutions to complex problems using extensive independent experimentation. However, the major challenge is, the problem will be interpreted in numerous ways by the crowd and will be presented in a more generalized way, rather following company specific details. This method is best suited for problem areas like technical, analytical, scientific, design, or creative.
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(2) Crowd Collaborative Communities: IBM used this community effectively when he teamed with Apache. It came to understand the vast capability of the community to understand the software’s deficit, and the skills and capabilities they had to fix the problem without worrying about the rest of the software. This crowd is helpful in extensive contribution to creating value in whole. However, this kind of crowd lack the shared culture of a company, and, therefore, it is harder to control them, and their produced intellectual property can’t be protected through any company specific copyrights. These types of the crowd can be used effectively in customer support communities, wiki updating, FAQs, and to work on open-collaboration projects for information and software products with complementary assets inside the firm.
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(3) Crowd Complementors: This type of crowd innovate products or ideas on the company specific core product or technology. Apple used this kind of crowd effectively for its iTunes. This crowd developed multiple apps and podcasts for use in iPod, iPhone, and iPad. This crowd is different from contests or community crowd, as it provides solutions to many different problems rather than one. This crowd provides the innovative solution to many different problems with the company’s core product. However, giving access to the company’s core product is somewhat not acceptable to many.
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(4) Crowd Labor Markets: These type crowds match buyers and sellers of services and employee conventional contracting for rendered services. It can be best used in well-established categories of work that can be clearly described and evaluated like human computation and repetitive tasks
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Lessons Learnt:
This case helped me to understand the importance of crowdsourcing for any company of organization, and how effectively it can be used based on the company’s requirement.
Recommendations:
Every company should use this opportunity that has become evident in the era of useful technology. Benefits of technological advancement and the crowd can be reaped through this method.
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