Advantages and disadvantages using social network in Business
The online world is rapidly evolving with business due to competition and people are attract toward the online shopping and social media. The business development team of organization have to take part for business direct or indirect for attract customer and promote product to customer individually. Thought the business development have to face challenge of intellectual property and articles was found over the past many years. the use of social media and social network for product marketing is increasing day after day. The social media and network also affect to business if business expertise have comment or share information regards to organization whether
It may be positive and negative.
The journalist and business expertise who tweet them opinion and comments on the internet for others need to be aware that they could be subject to law suits.
The social network like YouTube, Facebook, twitter, Instagram and many other social networking side are mostly used by youngster and above the age of 30 and 40. Usually those person who are aware with smartphone and internet, majority of them use social networking site for own purpose. The business organization also take part as technology develop. People can buy and sell any product through social media platform.it is not necessary that persons are belong to specific country.it is not just use for business purpose, the social network site use for person, professional and education purpose. The site also keep connecting peoples to chat, calling, share pictures, images and many more. People can develop own page to distribute own blogs and comment about the specific information which is usually not available for any source. the social networking site Facebook is one of the most accessible site among the entire world. The Facebook self-5th community among the largest community of people. As users increases and technology developed there are always negative side which cannot avoidable. If business people consider social media as tool to connect with people then the social media also disaster for business also and they may be terminate entire business structure in short period.
- To discuss about pro and cons of social media for business peoples and customer.
- How business developer deals with social media in order to attract customer and promote product?
- How social media itself invite downfall for any business?
The social media is one of the biggest platform for marketing, it also called e-marketing. The social media provide platform to connect people world- wide. The business developer easily found their current and potential customer. Facebook alone have 1.13 billion users and these are the large the 5th large community among the world community. (Dabbagh, N , 2017) All kind of peoples who are aware with technology they probably use YouTube directly or indirectly, personally or professionally, for knowledge purpose or for study purpose, for entertainment or for fun purpose. YouTube social site majority access by any users. So the YouTube also provide good opportunity for business expand, develop and aware about the product to customer. The YouTube advertisement play significant role for marketing and promote organization product or service. Twitter and Instagram have millions of users and the social network itself one community. It is not rule and compulsory that business organization can use single platform and single account in order to promote product or deal with the customer. You can create multiple account in order to promote product and sell product as per client comment and client likes about the product. (Fuciu, M, 2017)
One of great advantage of all kind of social media is that these can be easy to access and free to create account. It is also free to upload images, video, chats, conference. Video calling and many more option that provide detail idea about the product. So the organization only need to invest time in order to promote product as maximum as they can. There are no expire date for any social media account, users can use that site life long and available 24 x 7 days. Sometimes there are paid website for advertisement, but it is not necessary to use paid website in order to attract customer. This also useful for those business who provide service.
The social media use as encourage the product by sharing. The uniqueness of social media is that not only you but your follower also get inform about the business product or service. They are able to get information about the product if they follow the page of that company or product, also customer get information and updates about the product as company provide update, there is not necessary to inform each customer about the product. Although people most like to share thing with their networks by sharing photos, video, articles and hot deals. It like automatic marketing, it’s like marketing through customer, it’s like marketing through connect like with network. Usually the format of internet marketing have follower and paid advertisement have additional benefit for organisation. (Kane, G, 2017)
This marketing tactics are frequent and effective compare to traditional marketing strategies. The social media give frequent and effective response, also provide customer like and dislike, customer choice and interest, the organization can promote product or service as per client comment.
The social media help to increases brand loyalty, they attract the people to look towards the brand value. The social media provide platform to enhance business and give platform to express loyalty. According to survey and research the social habit shows that around 55% of citizen of USA which have huge amount of followers and users they would like to remain loyal for these brands. The social media provide two communication that permit customer as well as organization make strong relationship for potential customer. The relationship development and raise brand value may encourage organization future and helpful for organization.
The social media also helpful for getting information about the customer choice, selection and potential customer would like to purchase that product or service. (Leonardi, P.,2017)
This way business person will take smarter decision in order to promote more product and attract to potential customer. Example like the social listening allow business person to find the way of how people feel about your product and your opinion about the brand. Through the social media, the business person can directly deal with the potential customer with the help of chat, audio, video calling and other many more feature of internet. Through the social media, the organization can improve product and feature from getting comments, likes and dislikes. The organization can easily decide the target audience and potential customer about the product in order to promote more attractive product and make product as per customer feedback and requirement. The product expand automatically by like, share and subscribe so potential customer can express them interest and share in their group which useful marketing tool which 10 to 100% efficiency.
The social media is free for everyone whether for business purpose or for fun. The social media users have free to access what they want and what they like to interest for product or not. That means they satisfied with customers or not and in opposite unsatisfied customer comment negative with the rain of negative words which spoil image of organization reputation and other product also. It is not only about the customer but it can happen from your organization employees also. Some of frustrated and hurrahed employee may take social media as platform and apply their frustration by providing negative comment about the organization. That create bed scene and affect the image of organization. That look bed for company.
People like to monitor each social media network and updates, they also provide questions and feedback, also post valuable update. That is deciding factor to purchase product or not. Some people also view this a drawback, the social media comment and view helpful for product purchase or not and this way negative comment influence the people to do not purchase product. The negative comment invite business downfall in short duration.
Sometime more promotion and more sending massages, post and update might be irritate for potential customer and from the result of that, potential customer may dislike post, negative comment or may exit from the business post. The business organization can use social media to promote their product but cannot pressurise to purchase the product.
The cybercrime also interested to get information and connect with organization main security system through internet source. They also provide vulnerable source which affect the computer system and entire network of business organization. They are cheat to customer for the motive of money. The frustrated and cheated customer create scene by twit or negative comment about the product and this may spoil reliability about the product from customer. Some fake websites also use brand name of any organization in order to cheat customer and that affect to the original brand value of business. The social media also use as tool of betrayal if person or employee may treat by organization badly. The person or employee can create fake account intentionally to spoil reputation of business. The social media may not safe, a smart and knowledgeable Hackers can hack company page and post negative and personal post on social media pages in order to destroy organization reputation. Sometimes more pages and more promotion of product may annoying for customer and due to frustration they create negative scene.
With considering all advantages, the problem arise for the security, information leakage and information overdose. Social media have not specific pattern that how much information collect and drawn into social page. If information have huge amount then customer or users might be confuse and irritate. Security might be another issues for information share and leak concern. The cybercriminal also use this platform to access information and leak personal information which harm business organization. the upcoming future social media and social network looks very helpful for business but at the same time they have to face some issue which cannot avoid and cannot deny.
A Social Information Processing Model of Media Use in OrganizationsCommunication Research - JANET FULK, CHARLES W. STEINFIELD, JOSEPH SCHMITZ, J. GERARD POWER, 1987. (2017). Journals.sagepub.com. Retrieved 8 December 2017, from http://journals.sagepub.com/doi/abs/10.1177/009365087014005005
Ac.els-cdn.com. Retrieved 8 December 2017, from https://ac.els-cdn.com/S1877050917311286/1-s2.0-S1877050917311286-main.pdf?_tid=7a46989a-dc6e-11e7-b559-00000aacb35e&acdnat=1512775460_3191876eaa78a46029d13bdd2c3c8346
Cameron.edu. Retrieved 8 December 2017, from https://www.cameron.edu/uploads/f7/63/f7639eea588a5e5a3ccd7d9be0c0fc62/2.pdf
Dash.harvard.edu. Retrieved 8 December 2017, from https://dash.harvard.edu/bitstream/handle/1/11879789/3924229.pdf?sequence=1
Dabbagh, N., & Kitsantas, A. (2017). Personal Learning Environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning. Retrieved 8 December 2017, from
Fuciu, M., & Gorski, H. (2017). Marketing Research Regarding the Usage of Online Social Networking Sites by High School Students. Retrieved 8 December 2017, from
Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research | Information Systems Research. (2017). Pubsonline.informs.org. Retrieved 8 December 2017, from https://pubsonline.informs.org/doi/abs/10.1287/isre.1120.0470
Kane, G., Alavi, M., Labianca, G., & Borgatti, S. (2017). What’s Different About Social Media Networks? A Framework and Research Agenda. Papers.ssrn.com. Retrieved 8 December 2017, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2239249
Leonardi, P., Huysman, M., & Steinfield, C. (2017). Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations. Retrieved 8 December 2017, from
Social Network Analysis for Organizations. (2017). Hbs.edu. Retrieved 8 December 2017, from http://www.hbs.edu/faculty/Pages/item.aspx?num=3253.