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Key Topics
- Requirement
- Solution
- Task A. Answer three (3) of the following learning objectives.
- Task B: Analyse and evaluate an advertisement (~200 words)
- Task C. Either describe the most interesting/surprising aspect of the chapter or apply (or explain) some aspect of this material to your life (or your future work life).
- References
Requirement
Task A. Answer three (3) of the following learning objectives.
Task B: Analyse and evaluate an advertisement (~200 words)
Choose either a poster or a TV advertisement and analyze its effectiveness in terms of the five elements of persuasion research: source, message, medium, receiver, and context.
To help the marker understand your commentary, please post an image or the webpage of the ad. Any will do, the following ad was an award winner for audience recall which can be used for this task
http://www.youtube.com/watch?v=DvlWQyvEI38
Task C. Either describe the most interesting/surprising aspect of the chapter or apply (or explain) some aspect of this material to your life (or your future work life).
Solution
Task A. Answer three (3) of the following learning objectives.
1. Define social psychology.
Burton L, Westen D and Kolwaski R defined social psychology as a subject specialized in the topics and impacts the cognitive processes or the social activities on the thought of an individual along with the relationships and their impacts of the individual over each other. Therefore, the social psychology is based understanding and interaction of people with each other.
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2. Define attitudes and their role in predicting future behaviour.
Eagly, A. H., & Chaiken, S. (1993), attitude can be defined as the psychological reaction which can easily be expressed by evaluation of any particular entity. It usually includes feeling, emotions, beliefs (cognitive) and the behavioural tendencies ad might include negative and positive impressions.
Various kinds of attitudes have been discussed and studied and they can help in predicting the behaviour of the individuals. For example, discomfort is seen to be caused by the cognitive dissonance which creates a dislike for that person for which the empathy actions are seen to be taken. When an individual experiences a discord with his friends and then the starts opposing their opinions
The attitude of an individual is observed and their feelings were analysed which would predict the decisions and behaviour in the future cases. For example, when a person likes the product he buys, he tends to buy is again and again.
3. Define persuasion and review the influence of the five components of persuasion.
The attitudes and behaviour of the people and then again urging the people for cooperating in anything they desire and to accomplish their goals.
The five components of persuasion:
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Sources: It this component the people are mean to access the message should be able popular, reliable, accurate, powerful and available.
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Messages: The message must be persuasive in nature and highly consistent and should have a clear purpose.
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Channels: The channels can range from radio, face-to-face, television, press anything that can communicate the message.
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Context: Launching of a message at a suitable place and time.
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Receiver: the receivers must be dependent on the success of a persuasion. When the ad’s viewers are seen to be persuaded when they get a strong message. (Burton L, Westen D and Kolwaski R)
Task B: Analyse and evaluate an advertisement (~200 words)
Choose either a poster or a TV advertisement and analyse its effectiveness in terms of the five elements of persuasion research: source, message, medium, receiver, and context.
To help the marker understand your commentary, please post an image or the webpage of the ad. Any will do, the following ad was an award winner for audience recall which can be used for this task
http://www.youtube.com/watch?v=DvlWQyvEI38
I have chosen the TV advertisement of Snickers in the UK. For evaluation of the advert I have analyzed it on the basis of five elements:
I choose an UK’s TV advertisement of Snickers. In order to evaluate the advert effectiveness, the advert is analyzed in term of five elements:
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Source: it was launched on the most popular sources and is highly accessible towards all the target groups and various other customers. Before the publishing of the advert, it is checked thoroughly and therefore we will regard it as a credible source.
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Message: “You’re not you when you’re hungry, let’s eat Snickers”. The message is a perfect one depicting that the Snickers is one of the best choice when people are hungry.
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Channel: The advert is accessed for creating awareness as TV is the best advertised tool.
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Context: The Company has chosen Mr. Bean and depicted it a humorous action making it look witty and even unexpected. This will be highly powerful in making deep impression on all their viewers.
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Receiver: The advert is targeted on young as well as busy people who prefer high energy instantly and is sweet in taste.
The advertisement is available at: https://www.youtube.com/watch?v=qIVDxL2lgN4
Task C. Either describe the most interesting/surprising aspect of the chapter or apply (or explain) some aspect of this material to your life (or your future work life).
The most important topic in this lesson is racism. Racism has been one of the causes for rooting the differences. The discrimination on the basis of race is due to the personal attitude and due to the pressures from community and cultures. I have met a lot of people who respect whiter people and disregard the ones having yellow or black skin. They are further seen to believe that white people are highly smarter and prove out to be trustworthy. This belief has made me underestimate my faith in people. I cannot change their beliefs and cognition but I promised myself not to discriminate people on the basis of races and other related factors.
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Burton, L., Westen, D., & Kowalski, R. (2015). Psychology: Psychological disorders, 4th edn. Milton Qld. John Wiley.
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Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
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