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Key Topics
Requirement
You have to gather recruiting materials (brochures, website information, job postings, etc.) for Facebook + marketing materials for the company’s products. Press releases or articles about the company would also be useful.Write a brief evaluation of the materials:
Solution
Introduction
Facebook is considered a for-profit organization which was launched on 4 February 2004 by Mark Zuckerberg. It is an organization of cooperation and online social media or networking service which is based in Menlo Park, United States. In this paper, we will collect recruiting material of the organization for marketing its products and services and also suggest some improvements which the organization can utilize for improving its promotion of services and products (Moore, 2012).
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Recruiting Material
Website: www.Facebook.com or www.fb.com
Job Postings:
Evaluation whether the company sends a clear message or not
Yes, the organization gives a clear message about job postings of different organizations. It gives proper information about the job opening in a particular organization. This can be seen from the above job posting diagram that how effectively it guides the various job seekers about the requirement of the organization. A job posting includes all the information about the vacant post, duties and responsibilities, Qualification and experience requirement and the salary package for the posting job. Facebook perform all such functions effectively. It describes all the information which is required by the candidate in applying for a particular job. The candidate after sees the job posting on Facebook want to gather some information about the organization which helps them in analyzing the environment of such organization. Facebook provides websites of the organization in its job posting articles through which the candidate can easily access the organization and can collect required information about the organization.
Reasons why a candidate would want to join the Company
There can be the several reasons why a candidate wants to join the Facebook. Some of the reasons are following:
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General Reputation of the organization: Most of the candidates wants to work in a reputed organization. Facebook is known by every individual and if a candidate selected by the Facebook he feels pride on working for Facebook.
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Employees' values: The organization is providing high values to their employees so that it can enhance their motivation level. This environment of the organization attracts more and more candidates (Flecke, 2016).
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Admiration of Services: The organization provides such kind of services which is beneficial for every individual. Due to this, the organization is considered the one of leading organization from among other organizations. This can be the biggest reason for the candidates to choosing the working environment of Facebook.
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Management Philosophy of Facebook: The organization management uses an open style of conversation. This philosophy of the organization makes it more popular which enhance their brand image in the market. Open style philosophy of the management helps the organization to build a strong relationship with its employees and also supports various other programs for the benefits of the employees. Through all this, the candidates feel like an important part of the organization.
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Growth and Success of Facebook: It is one of the most important factors for which the candidates prefer more in working in the organization. Facebook is continuously growing in the market due to its facilities and services. It provides various facilities to different organizations due to which the organizations able to market themselves efficiently in the market.
Improvement of Package
Facebook can improve its advertisement package by focusing more on the quality of its advertisement services. Some of the ways for improving the advertisement package of the organization are following:
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Topic-Based News Feed Filtering: It is one of the important factors which help Facebook in improving the advertisement quality. Facebook should take steps to give users more control over what they see when they first check the site. This can be efficiently done by using Topic-Based News Filtering System. This helps the organization in serving the needs of the individuals in an efficient way. Through this system the customers able to access the information as per their choice. By applying this system, the customers could also click on the prescribed options to only view posts dealing with politics, sports, and relationships.
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Personal Post Analytics: There should be a post analytics system which helps the organization in knowing who sees the posts and how well the person shared the post. This can be possible because this system facilitates myriad services through which the management of the organization can conduct deeper analysis reaction of viewers about the post (Wazed, 2015).
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Verification for Contests: Facebook should adopt a system which helps the organization in verifying the accuracy of advertisement which is going posted on Facebook. It would be great if the organization had some way of verifying different contests. This helps the organization in identifying the illegal contests.
By doing all this, the organization can improve its market image and also able to win the confidence of its customers.
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Place Your OrderPromotion of Company Services
Promotion is considered the key concept for the organization. The Facebook organization can promote itself efficiently by following marketing techniques:
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Throw an Online Party: The organization should throw an online party to its growth contributors and its fans which help the organization in enhancing its market reputation.
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Steam a Press Conference: It is the most effective way for the organization to promote its services. It should conduct a conference with the Press which helps in attracting the concerns of the customers towards its offers and services. Through this, it can promote itself in an efficient manner.
Conclusion and Recommendation
After studying all this, we can say that Facebook delivers the message efficiently and if it wants it can also improve the quality of the message. This can be improved through providing details regarding contact information about the recruiters and the organization, exact salary structure for the candidate and also should determine information about the working conditions of the organization environment (Farquharson, 2015). All these changes in the job posting message help the organization to attract more potential employees towards it.
References
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Moore, K., & McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior,28(1), 267-274.
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Flecke, L. K. (2016). The Effectiveness of Recruitment Sources in Attracting Qualified Job Candidates (Master's thesis, University of Twente).
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Wazed, S., & Ng, E. S. (2015). College recruiting using social media: how to increase applicant reach and reduce recruiting costs. Strategic HR Review,14(4), 135-141.
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Farquharson, C., Gupta, S., Dergousoff, K., Goodman, S., & Labron, B. (2015). Increasing the number of tradeswomen at UBC.
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