Who isn’t aware of Apple Computers these days? The influence this brand has on society is impossible to achieve. It was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in the year 1976. Initially, it was a garage-based operation that soon took over the world by storm and became a global tech giant. Moreover, it has shaped technical industries and the behaviour of consumers along the way. However, the credit for the success of the brand cannot only be given to the products. The ability of the brand to navigate and adapt to the ever-changing external environment should also be praised. Let us read this blog by All Assignment Help and learn about the intricacies of the journey Apple covered as a brand, lets read about the detailed PESTLE analysis of Apple computers.
PESTLE Analysis Acronym
PESTLE analysis is an acronym for Political, Economic, Social, Technological, and Legal factors. All these variables combined show the actual external environmental situation of a company. But these are only macro factors, there are micro factors as well such as competitors, suppliers, and others. PESTLE analysis does not cover micro factors.
Also read: Detailed SWOT Analysis of Apple Computers
Political Factors Impacting Apple Computers
Currently, a large number of nations provide Apple goods and services. The App Store is accessible in 175 nations and territories. Africa, Asia-Pacific, Europe, Latin America the Caribbean, the Middle East, and Oceania make up the geographical segments of Apple’s market for certain goods and services (Apple, 2023). Moreover, this demonstrates that given Apple’s worldwide reach, it may encounter a variety of political influences. For example, there are disruptions due to political crises and conflicts in Europe.
According to Gurman, Apple’s performance has been impacted by recent lockdowns in China. Similar to this, growing hostilities between the USA and China may also be detrimental to its output. Furthermore, due to legal violations in Hong Kong, Apple banned the HKmap.live app. That it has to follow guidelines is demonstrated by this. However, many US legislators, have charged it of acting at the Chinese government’s request. Therefore, this is the P of PESTLE analysis of Apple computers.
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Economic Factors of Apple Computers
The growth rate of a market is determined by macroeconomic variables such as unemployment, wages, inflation, a firm’s business climate, and so on. Moreover, tech companies like Apple have potential due to the developed market’s faster expansion. When selling takes place in developing nations, a robust dollar generates beneficial revenue. Furthermore, compared to the potential market, the GDP is growing faster. The introduction of Western products by China and India has resulted in prolonged labour costs, which affect the market position of some Apple products.
Additionally, working with prospective Asian nations will become more expensive when the dollar strengthens. The competition is another important aspect to remember. Also, the continuing decline in Apple’s market share is a result of Samsung releasing their technological innovations at significantly lower prices, making them accessible to the common citizen. Here, we explained the E of PESTLE analysis of Apple computers.
Also read: What is Computer Technology? A Brief Overview of It
Social Factors of Apple Computers
Coming to the social factor in the PESTLE analysis of Apple, we can say that the situation in China seems favourable for companies like Apple. China is highly populated, so access to a high number of customers. Moreover, people are adopting technology at a faster rate. They are open to innovative products and services. Education is rising. They have disposable income to afford Apple products. But they are extremely price-conscious.
Furthermore, due to price consciousness, you can see the meteoric rise of several smartphone companies in China that sell low-cost and feature-rich smartphones. Some of the big names are Xiaomi, Huawei, and others. Additionally, Chinese customers in their thirties spend more and save less, but only out of necessity to support the whole family. However, those in their twenties, spend a large part of their money on products and services, and they are more inclined to online shopping. Also, to know other factors, you can contact the assignment writing service available at All Assignment Help.
Technological Factors of Apple Computers
The most recent innovations in information technology have a big influence on the market. It therefore has a significant impact on the PESTEL analysis. Apple has to contend with these strong competitors since Google and Samsung produce cutting-edge consumer goods like devices and smartphones. Moreover, Apple products are frequently trademarked. Therefore, in order to produce genuinely exceptional services, more innovation is required. At the moment, the business sells its clients expensive accessories. This is consistent with an approach different from premium innovation.
Legal Factors of Apple Computers
Examining how laws, rules, and legal frameworks affect a company’s operations is the legal component of the PESTEL analysis of Apple computers. The strategic strategy of Apple Inc. depends heavily on legal issues. Following a variety of legal standards is crucial to Apple’s performance since it operates in several countries worldwide. Intellectual property rules, competition laws, consumer protection laws, labour laws, and data protection regulations are just a few of the many legal facets that fall under this umbrella.
Apple intends to venture into the manufacture of automobiles, another highly controlled sector. Apple’s expenditures for management, support, and action may go higher if it enters the vehicle industry. Moreover, a large portion of Apple’s revenue comes from a range of mentally ill-related items, including software and music. This makes the business extremely vulnerable to action and piracy.
For Apple, intellectual property rights are especially important as it places a strong focus on innovation and design. The technology sector has seen a number of court cases involving patents and trademarks; in order to safeguard its ideas and reputation, Apple must negotiate complicated legal terrain. Apple’s marketing strategy and business operations are influenced by competition rules, such as antitrust legislation.
Moreover, Apple is obligated to adhere to many regulatory frameworks in order to guarantee the confidentiality and integrity of user data, two aspects that are critical to the company’s image. In order to stay out of legal hot water, uphold Apple’s good name, and continue operating its international business within the confines of morality and the law, the company must comprehend and abide by the various legal requirements in other areas.
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Environmental Factors of Apple Computers
Coming to the fifth external factor in the PESTLE analysis of Apple, the environment remains a concern for all economies around the world, whether it is China, the United States, or the United Kingdom. Companies are expected to operate in the country but not to pollute it. Making a profit out of current facilities, and leaving it unlivable for the locals is not acceptable.
Apple’s largest environmental issue is the disposal of outdated or broken electronics. Placing gadgets might be expensive, particularly if they use lithium batteries. Due to worries about these devices ending up in landfills, Apple could have to cover that cost. Growing concerns exist about pollution and other adverse environmental consequences from Chinese manufacturing operations.
At some time in the future, this could result in more rules and increased production costs. In 2018, the Chinese government implemented a tax on air, water, solid wastes, and noise pollution. The strictness of environmental laws is equal to that of the United States. However, the implementation is bleak.
The central government has given the responsibility of its implementation to local governments, which are more interested in economic development than environmental protection. Also, non-government forces are limited by regulations. It means that NGOs or other activist organizations cannot protest against any action that may affect the environment. And you can expect more government support for local companies than foreign companies in this area.
Conclusion
When it comes to the navigation of the complex and dynamic landscape of business, Apple Computers focuses on knowing the external factors that result in shaping its operations. Moreover, with this PESTLE analysis of Apple computers, we learned about the various factors that impact the strategic decisions and performance of the brand. Furthermore, the brand has always responded to these factors adeptly due to which it has relevantly maintained its legacy of innovation and position as a powerhouse in the world of global technology.
Frequently Asked Questions
| Question: When was PESTLE analysis defined? Answer: The PESTLE analysis was developed more than 50 years ago by American professor Francis Aguilar, who specialized in strategic planning. |
| Question: What benefits can PESTLE analysis offer? Answer: It makes it easier to comprehend the larger business environment. Moreover, it promotes the growth of strategic and external thinking. Furthermore, a company may be able to foresee potential business hazards and take proactive measures to mitigate or eliminate their effects. |