To answer the question, you will gather data, array it, analyse it, and consider it along with what you learn about the company and other companies you investigate. You should also consider the material you are reading in the courses, and apply that learning to your problem.
Likely sources you should consult: IBIS, Lexis-Nexis(Hoover Report), The Bureau of Labor Statistics, O*Net, Company web-pages, Yahoo Finance.
As you gather information about your company and its chief competitors, remember to cite the information sources.
You are to present your decision and agrument in a report.
Name of Company and CEO
CEO Background Information
Competitors Background Information
Muhtar Kent is known as the Turkish American business executive. He is the chief executive officer and chairman of the Coca-Cola Company. He was born in 1952 in New York City. He was completed his high school from Tarsus American College and MBA from Class Business School, London. He was found a job in the Coca-Cola through a newspaper ad in 1978, and today he is the CEO of the Coca-Cola. He became chairman of Coca-Cola in 2008 and became chairman of the board in 2009. In 2014, he was awarded the honorary degree by the Georgia Institute of Technology.
Donnie Smith (Tyson Foods)
Donnie Smith is considered as a famous American businessman from Tennessee. He was done his graduate from the University of Tennessee. He was done Bachelor of Science in Animal Science. He is also a member of Alpha Gamma Rho. He became the member of Tyson foods in 1980 and had served as CEO since 2009. He is known for his passion toward the hallmark of the tenure, which began in 2009. He focused more to learn the every angle of Tyson Foods business. In 1980, he was working in poultry operations of the organization. After seven years he was transferred to the position of commodity buyer. This will provide a huge knowledge about the working of the organization.
Paul Bulcke (Nestle)
Paul Bulcke is considered as a famous Belgian businessman. He graduated as a commercial engineer from the Katholieke Universiteit Leuven. In addition, he also attended the program for Executive development at the growing and popular school International Institute for Management Development in Lausanne. In 1979, when he was still 25, become the member of the Nestle group and worked in different countries such as Ecuador, Spain, Portugal, Germany, and Belgium. Before starting his job as the CEO of the company he was the Head of America. In 2007, he became the CEO of the Nestle and started his new life as CEO in 2008.
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Ratios and Comparisons for All companies
As per the matrix analysis, it can be said that there is a huge difference in performance of all companies. Pepsi is performing very best. Yes, the difference between among companies is favorable because it was only due to the efficiency of the management and their strategies (Purcell, 2014). If I am a CEO of the organization, I am asking about the net assets and earning capacity of the organization. This can provide me efficient direction about the profitability of the organization.
Qualitative Information and Forecasts
The food industry is known as a complex global collective of different businesses that supply the most of the food items used by the overall world population. The food industry mainly contains agriculture, manufacturing, marketing, food processing, etc. (Karnani, 2013). On the other hand, beverage industry refers to the industry that produces drinks. Production of beverages depends on the beverage being made. Beverage can efficiently bottle or canned, cold-fill, and hot-fill.
PepsiCo is considered as a famous American Multinational food and beverage organization whose headquarter is situated in Purchase, New York. The interests of the PepsiCo has in the production, distribution, and marketing of beverages, grain-based snack foods, and other product. It was established in 1965 with the merger of Cola and Frito-Lay organization.
It is considered as a popular American multinational beverage organization, and retailer, marketer or manufacturer of nonalcoholic beverages (Pendergrast, 2013). The organization becomes famous due to its well-known product Coca-Cola which is developed in 1886. Coca-Cola headquarters in Atlanta, Georgia.
Nestle is known as a famous Swiss transnational drink and food company. Nestle headquarter situated in Vevey, Vaud, Switzerland. It is considered as the largest food organization in the world if evaluated by revenues. It deals with a various range of products such as Coffee and tea, food, Maggi, snacks, etc.
It is a famous American multinational organization which is based in Springdale, Arkansas. It operates in the food industry. The main feature of this organization is that it is the world's biggest marketer and processor of beef, chicken, and pork.
Pendergrast, M. (2013). For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. Basic Books.
Karnani, A. G. (2013). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons--Case Study: Coca-Cola India. Ross School of Business Paper, (1210).
Colvin, G. (2012). Indra Nooyi’s Pepsi challenge. Fortune Magazine.
Purcell, S. D. (2014). Does CEO Pay Structure Matter? Research and Empirical Analysis on the Relationship CEO Compensation Structure Has on the Financial Performance of the Firm.