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Requirement
Strategy and Positioning Analysis
The topic is on the new iphone 7 ,Complete the following assignment using the "Strategy and Positioning Analysis" template. (it is attached with the assignment)
Develop an 800-word analysis explaining the following headings:
• Describe the organization's background, industry, and product or service.
• Describe, in detail, the product or service.
• Prepare the SWOT analysis of the organization and offering.
• Explain a competitive analysis of the organization and offering.
Include at least two sources of research that support your analysis.
Format your assignment consistent with APA guidelines.
Solution
Introduction
iPhone 7 is launched by Apple in September 2016. Apple is considered as an American multinational technology organization whose headquarter is situated in Cupertino, California. It was established in 1976 to invent and sell high-quality personal computers to different customers.The organization produce, designs, and market media and mobile communication devices, portable digital music players, personal computers and deals in a range of different software, peripherals, services, third-party digital content, applications and different networking solutions (Wouters, 2014). The organization is also dealing with digital content and applications through App store, iTune Store, and iBookstore. It sells its products across different countries through its online stores, retail stores, third-party cellular network, and direct sales force. The organization is producing different products such as iPhone, iPod, iPad, and Apple TV. Apart from all this the organization also sells a range of third-party iPad, iPhone, iPod, Mac and different compatible products which include application softwares and various other things. The organization sells its products to different consumers as well as various business houses, government customers, education and small business enterprises. As per the revenue, it is considered the largest information technology organization. Total revenue for the organization in 2015 was approximate $233 billion. Due to its high growth Apple become the first organization of US who earned more than $ 700 billion in a particular year. It has more than 115,000 permanent employees work for the success of the organization and 480 online retail stores across 17 Countries. The organization contributes a large part of GDP of different countries.
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Product or Service
The organization offers a large range of products and services to its customers some of them are following:
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iPhone: It is the combination of an iPod, a mobile phone, and an internet communication device. It is completely based on the Multi-touch of the organization interface. iPhone has different features like desktop-class email, searching, Windows-based computers, web browsing, and Maps.
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iPad: In an iPod line of media players and portable digital music involves iPod nano, iPod touch, iPod classic, and iPod shuffle (Downing, D 2012).
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iTunes: It is considered an application that supports the download, playback of digital audio, download, purchase and video files available for both Window-based and Mac Computers.
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Mac App Store: It supports the customers in the download, discovers and install application of Mac. App store of Mac offers different application in games, education, lifestyle, design, graphics, and various others.
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iCloud: It is the cloud service of the organization which stores, applications, music, photos, contacts, documents, calendars and multiple iOS devices. It is the combination of different features like Mail, iBooks, and purchase background of applications, automatic download, and iCloud Backup.
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Software Products: Apart of all above products, the organization, is also dealing in software products like iOS, and OS X. Operating software serves as the main foundation of the organization.
SWOT Analysis
Apple organization has various strengths than its weaknesses. Due to these strengths, it is considered the top IT organization. But at the same time, the threats of Apple organization is growing rapidly because due to its high performance it is on the target radar of different organizations (Rachet, 2014). Conducting SWOT analysis of Apple helps us in determining the innovativeness of the company and also can determine the leading market technology of the organization.
Strengths (Internal) Weaknesses (Internal)
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Creative products
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High Leadership Position
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High Brand Equity
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Latest Technology and Design
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Suitable Distribution Network
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Steve Jobs
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High margins on the Products
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High Consumer-oriented
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Meeting High Expectations of Customers
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Incompatibility
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High dependency on few products
Opportunities (External) Threats (External)
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Apple Cars
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Rapid growth of Technology
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Fast growing market
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Apple TV and iWatch
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High market penetration in world of smartphones
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Large Laptop Competition
Competitive Analysis
Current company’s strengths and weaknesses Potential Competitor’s strengths and weaknesses Competitive Rival’s strengths and weaknesses
Target Market High Income lead in High margin Lower income group Lower income group
Product iPhone Samsung Galaxy Good Android version
Place Online Apple Stores Large size of Retailers Online stores and Retailers
Promotion Sales Promotion Advertisement Public Relation and Advertising
Price Premium pricing Strategy Skimming Price Product Differentiation (Fitzsimmons, 2013)
Competitive Barriers Asset Specificity Fabless Business Models High Entry Cost
Likely responses High growth in future Growth Decline in near future Growing in future
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After studying all this, we can say that the organization will be more successful in future because of its high product quality. This makes a great image of the organization in the eyes of consumers (Rothaermel, 2015). As there are a large number of competitors for the organization but on the basis of its high technology and high quality the organization can beat its potential customers and can gain a competitive advantage in the market. Due to its core strengths the organization earning lots of profit and in future also. So, this can be said that the organization has a brand image in the market which makes it successful in its every innovative idea.
References
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Fitzsimmons, J., & Fitzsimmons, M. (2013). Service management: Operations, strategy, information technology. McGraw-Hill Higher Education.
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Rachet, B. (2014). Swot Analysis of Apple Inc. Docs. school Publications.
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Rothaermel, F. T. (2015). Strategic management.McGraw-Hill.
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Wouters, A. (2014). Apple & Google: a comparative analysis of marketing approaches and strategies. Czech Journal of Social Sciences Business and Economics, (4), 31-43.
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Downing, D. L. (Ed.).(2012). Processed apple products.Springer Science & Business Media.
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