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Requirement
Your task in this assessment is to write a simple overview of what you think a marketer does. It should be approximately 500 words in length. The point of the exercise is not to test your knowledge of marketing but its purpose is to provide students with an At Risk Assessment. The point of an At Risk Assessment is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the unit. This assessment will allow your lecturer to work with you and provide early feedback that you can take on board for later assignments. If necessary you may be referred to the Learning Hub centre on your campus for further help.
Solution
Definition of marketer:
Marketer means someone whose job involve in market. One who deal with market, one who promotes or shell a product or services. The marketer are collects goods and service on the representative of company and introducing goods and service which is require for consumers. The marketers are liable for products and market need that associate with the all timelines and meeting. A great marketer have good communication skills and polite nature for communicate with consumer and company also.
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What does marketer do?
The marketers is the platform which connect consumer and company product. Therefore, marketers have lots of during regards to company. Marketer is responsible to manage large team which works for company and consumer. They are responsible for planned and unplanned profile of their employer. The marketers is responsible to promote product with different tool such as advertisement, connect with people, use of social media when the company express product ineffectively in public. Without advertisement it is difficult to connect consumer with product, so promotion and advertisement take care by marketer. It is marketer’s duty to promote product in easy or difficult way, and that require teamwork. Therefore marketers is always work with the team member. The marketer is work with the skilled person in team which provide best way to promote product or service, and it will be benefit for company as well as marketer. The best way for marketing is testing before advertisement of product. Marketers also care about price of the product that is essential things for company profit. So the product price and placement needs to take care while launch product, it will decide after discussion with team members. The Marketers is well known about the product or service feature such as quality, strengths and weaknesses of the product or services. They also looking for customer demands and supply ratio. They are analyzing and investigating about the product competition and demands in market. They are evaluating and monitoring demands of new product and impact on company profile regards to new product. Marketers have good tactic for product launch at which time, to which group and different way in market. The marketer looks after potential customer needs and requirement about the product. They are provide product as per convince of potential customer e.g. to deliver product personally or through courier which is good gesture as marketer. The marketer take care of potential customer and they take follow up from the customer and obtain potential impact about the product. Analyze that the customer may interested for service or product from same marketer. Is they still want to buy product from same marketer or customer will not interested to buy any other product? If they are not interested, than what will be reason for that. The feedback is essential for the marketer and company also, in order to sustain in competitive market. The feedback from the consumer may be good or worst, it’s depends on consumer behavior and product quality. The customer satisfaction essential in order to survive in competitive market. Marketer is always connect with the new trends, technology, social media and production about the product. At last, they need to be fasten and prepared to guide their team to success.
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Assael, H., Reed, P. and Patton, M. (2011) Marketing: principles and Strategy Harcourt-Brace, Sydney.
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Kotler, P., Armstrong, G., Brown, L., Chandler, S. A. (2010), Marketing, (4thedn), Prentice Hall, Sydney.
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On the marketing of IPOs. (2018). Retrieved 12 April 2018, from
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Srinivasan, R., Rangaswamy, A., &Lilien, G. (2018). Turning adversity into advantage: Does proactive marketing during a recession pay off?. Retrieved 12 April 2018, from
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