+1-817-968-5551
+61-488-839-671
+44-7480-542904About Expert
Key Topics
Requirement
Identify and research a company (Emirates or international company) with a successful international business strategy and provide basic background information. Discuss how this company achieves its internationalization objectives in the contemporary context, how utilizes to get its product(s) distributed internationally and how they address risks and meets business demands.
Your research should cover the following subtitles
1. Company profile
- Select a multinational corporation
- Write a brief overview of the organization and its mission/objectives related to international business
2. International business model and Company products
- Analyze the internationalization process of the organization and its impacts on the international context (International business theories can be adopted in this section)
- What did the organization do to internationalize itself? Factors undertaken before going Global (The geographical location, Cultural Aspects, Legal factors, Pricing
Factor
- Entry mode
3. Markets where the company is in
- What were the impacts of this action on the organization and host country
4. Factors affecting the internationalization process of your Multinational Corporation (MNC).
- Major problems and hindrances faced
5. Conclusion
- Summarize the main points of the paper
- Every group must write down one paragraph (no more than 6 lines), describing what they have learned from this case study.
Solution
Company profile
Walmart, one of the best-known American company that makes it operational activities in retail stores which includes stores of grocery items, clubs of warehouse discounts and the combination of the general store of merchandising products. Therefore, the Walmart operates a strategy of "Everyday Low Price" (EDLP) to be different from their competitors. Further, the company divided into the section of three segments i.e. U.S. segment, Sam's Club and the segment of international Walmart. As, the company sells the variety of products such as electronic products, clothing related to baby and kids, toys, instruments related to sports, jewelry items, groceries, video games, fitness instruments, and many other such products and services. According to the rankings of fortunes, the company Walmart stood a second place in having the largest revenue of $469.2 billion.
In the global hemisphere, the company undergoes through the various changes that enhance it in a more advanced manner. Governmental and political aspects initiated in a more drastic manner to facilitate the trade. Though, with the changes in the world, the company Walmart also reveals with the flow of new technologies with the beginning of international business aspects. As, moreover, it was considered that Walmart stores had a world's largest retail chain at present.
Are you nearing the end of your deadline for submitting your assignment? Then consider getting last-minute assignment help from Allassignmenthelp.com expert writers. We have skilled and experienced writers who can assist you in creating the best public finance assignment possible. You can also get study help from our website if you need help writing your assignments.
Moreover, its presence in the global scenario, brings it to a new height, when the company has analyzed that about 100 million of customers were visited the retail store globally (Morillo, McNally, and Block, 2015). About 1.3 million of customers were associated with on rolls of the company that further diversified with around 3200 stores in the US and moreover, with about more of 1000 stores across China, Korea, Canada, Indonesia, Germany, etc.
Furthermore, the company Wal-Mart operates its various distinguish versions of stores worldwide. Therefore, it is categorized under as follows:
-
Walmart stores
-
Sam's Club
-
International stores
Moreover, differentiated with a tag of discount on stores, supercenters and the market which is at neighborhood (Lewis, 2011).
Walmart’s Mission and Vision Statements
Walmart’s Vision Statement: it stated that “To be the best retailer in the hearts and minds of consumers and employees.” Furthermore, the company aims to attain a top position regarding the retail industry. So, the company always in a run to attain the best retailer position in the market in a global scenario. The statement also figures out the level of satisfaction among its people that helps in encouraging its volume of sales. Moreover, to achieve the financial benefits, the company in a realistic manner influences the heart and mind of their employees and the consumers (Ferguson, 2015). As, this way, it benefited both the parties too, employees earn the fine amount of wages whereas consumers save the value of money by the means of Walmart’s low prices. Therefore, the main component of consumer i.e. heart works very well in achieving the company’s statement of vision with the aim of achieving the hearts of international business concepts.
Walmart’s Mission Statement: it directs the manifestation of the company’s mission statement. It states that “Saving people money so they can live better.” This way, it influences the consumers to make a purchase from them, so that more and more consumers will be attracted towards them as the company lower’s its price of selling. This also might give rise to many criticisms against the company Walmart on its long-term strategy, (Ferguson, 2015) as there is a lot of sales happening, this arises the question that might be at a low price, it deliver the hazardous products or services. But, it goes a long way to attain the best of their services and products covering the whole of global aspects.
Objectives
It ascertains main areas which are crucial i.e. health, an efficiency of power and the moral foundation. Further, all these concepts broadly analyzed as an objective as follows:
-
At an affordable price, there is easy access to world-class health care system.
-
Minimization of the cost in regard with the consumer.
-
Expansion of the business activities with the consideration of moral and environmental issues (wallmart.com,2012).
Internationalization of the process
In operating the process of internationalization, there are no fixed way or method for achieving the business to be at globalization level. As there numerous ways of uncertainties or complexities in making the process for the business which varies from business to business and place to place. As, by the owners, the whole process of internationalization is being set to implement further for attaining the standards of a process at a global level. Moreover, in achieving this aspect of globalization, certain concepts or strategies need to be fulfilled such as follows:
-
With the native firms, there must be a joint venturing.
-
Exporting of the product.
-
Wholly owned subsidiary need to be setup
-
To other company, seek for licensing of the product
-
Give opportunity of franchising to other company
Furthermore, a whole of the functioning need to bring the changes as per the international engagement, as it undergoes with the setting up of the foreign subsidiaries with the certain rules and regulations. Thus, it gives rise to the distinguish versions of various business variations such as the opportunity of franchising, licensing and the joint venturing (Lewis, 2011).
The factors undertook before going Global
Before the launching of the company the brand Walmart as just like the other brand covering all similar concepts and also with the advancement in its revenue, the company might achieve the level of comfortably, so it makes a move in the international market. So, the brand Walmart sense the good positive aspect in the international way to trade as, it considers that it enhances the volume of sales and profits with a valuable image in the market and also arises opportunity of jobs, in a whole of this globalization process (Kendzior, 2007).
So, the analysis is done by the company in a thorough manner. Before going on the track of internationalization, any business goes through the some facts and figures as follows:
Employee’s commitment: for the effective and efficient execution of the process of internationalization, there must be effective planning for their group of employees from the top level to junior level of conduction.
Proper design of business needs to be implemented in acquiring the international business scenario, as it helps in attaining the effective status of the brand in achieving the further goals and objectives of the company.
Whether it is 10-15% of the volume of profit, the process of investment needs to be under control to implement the globalization scenario of the business.
The company needs to be built in a manner that lasts for long in world enterprise. Thus, as the brand, Walmart pays a lot of attention in making a massive global scenario. For that, they kept in mind the international market and thus hosted a website. English although being the most popular languages is used only by 30 percent of the European people. And the statistics are even lower for continents like Asia and South America. That is why a multilingual site is the most preferred choice of all the MNCs for transmitting as much information as they can effectively and without any barrier.
The company has further launched a wide market research which has been proved as a great tool to identify the development and growth of the company along with its scope in the market. This has been beneficial for the company for finding the target products that are demanded highly in the market and the major markets
Geographical research: the company has effectively selected the areas in which the growth is higher when compared to the areas where the sales are always low. The company has therefore selected the factor of geographical research to select the countries. The company has therefore conducted a thorough research for identification of the customers that can select the locations effectively. This factors also take care of other related factors as a control over all the business ventures. For this, a perfect plan was prepared by the company.
Legal factors
Various legal requirement and other related issues towards the compliances must be met by many companies before going international. Therefore, the strategies of the company were designed a manner that the company inducts their bankers, lawyers and people dealing with legal and financial supports. This factor is the most basic priority of the company as the company cannot run without meeting these legal factors (Corporate.walmart.com, 2016). The most important thing before entering any other country includes the legal documentation with approval from the trading bodies and the government. For getting more and more out the primary process, suitable channels were utilized.
Pricing factors
The testing of prices is the most critical thing in the market. For this purpose, the conduction of the way the people receive their price and then how negotiation takes place for determining the pricing structure of various products of the company is performed. Various terms and conditions were researched for this purpose and the thoroughly designed for appropriately for the customers along with the company.
Service and replacement strategies- Walmart understand the primary focus of satisfaction among its customers. A comfortable relation with the customers should be kept even after the end of the sales process, and various methodologies like an effective feedback and sales services are some of the key issues that were worked upon by Walmart.
Cultural Aspects- Walmart keeps in mind the cultural specific data of their customers and employees. Therefore, the company is designed in a manner where the company can easily be adapted and create their culture.
Global alliance and partnership: Walmart has a thorough discussed and a formulated policy towards the partnership and forming the alliance in different countries. Walmart considers joining hands with associations with same capacity who have already established themselves in the market for any alliance based on profit sharing.
Dalaney (2004) ascertains that going International is not a scary proposition. So, by considering all the aspects, going global becomes the essential factor in capturing the global growth in the volume of revenue.
Major problems and hindrances faced
So, with the ongoing process of internationalization, there will be stiff competition in each and every aspect of business implementation. Furthermore, the strategies and proper means of decision often lead to better planning and growth of the business. Though, the famous brand Walmart also faced some of the main issues in running the business. The retail industry competitors often lead to a problem related to the particular enhancement of business. Here, it’s the Kmart, who gave a stiff competition the brand Walmart. As Kmart is said to be the second largest retail chain of another famous brand Walmart. Though, both the retailers are successful, but their way of implementing the strategies differ them. As, Walmart set up their stores both in small towns and among the small group of individuals, whereas Kmart only focuses on the most populated stores at specific places. The strategy of Kmart is to earn a huge market share, rather than the strategy of gaining the volumes of sale.
However, the brand Walmart, hence proven the estimated sales in greater terms regarding Kmart's volume of sales. As the differences stated about $37 billion in their sales figures. Hence, the brand Walmart plays a credible role in implementing the process of internationalization as per the size and the quantity of the process. It was also seen that the company not able to meet up the level of their vision and mission statement, but by delivering the products or services at the lowest price, the brand Walmart fully concentrated on the necessities (Global strategy analysis, ivythesis).
Wal-Mart in the Indonesia
Once the company has gone global. It was necessary to become a partner with some well-known companies in order to thoroughly be recognized with the understanding of business. In Indonesia, having a positive market potential, therefore, Walmart have a serious discussion with the retailer of the country Pt Matahari Putra Prima in order to make a development with its assets of hyper market. However, the brand Walmart having a clear picture in gaining a hyper market asset with its global expansion.
So, the main motive of Walmart in Indonesia is successful, as the country is one of the most populated country with the massive population of Muslim people. Therefore, this deal with Indonesia was just the best ever deal for Walmart as it wants to expand in the middle-east and South East Asian countries in the world.
Place Order For A Top Grade Assignment Now
We have some amazing discount offers running for the students
Place Your OrderConclusion
It was one of the best topics which enhance the part of individual learning, the expansion of business globally can be an impressive but only when it is properly planned.
By above study, certain important aspects helps more in sustaining the business at global level as follows:
In this way of business, the communication plays a vital role, as transformation is now becoming very fast in nature. Thus, the famous brand always occupies a greater enhancement of business at a global level.
For implementing any business, it needs to be analyzed fully in a proper way of conducting it as whether to choose franchising, joint venture, licensing or wholly owned business.
Choosing of right partner might be a useful step in implementing the business. Its financial status, influence, and the key aspects relatively play a potential concept.
It is important to study the each and every rules and regulation, taxes and tariffs to implement the internationalization of business.
Infrastructure related to the implementation of the business also needs to accomplish on the land of the foreign country.
Once, the business goes global; there should be one person who must handle each and every section of queries and the suggestions.
The competitive pricing also needs to be studied thoroughly to supervise the stable outcome (BSAG, 2011).
References
-
Bradlow, D. (2008). The Changing International Business Context and the Challenge It Poses for the Education of International Business Lawyers. [online] Available at: http://www.ialsnet.org/meetings/business/BradlowDaniel-USA.pdf [Accessed 26 Apr. 2016].
-
Corporate.walmart.com. (2016). Our Business. [online] Available at: http://corporate.walmart.com/our-story/our-business [Accessed 26 Apr. 2016].
-
Delaney, L. (2004). 20 Factors to Consider Before Going Global. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/75138 [Accessed 26 Apr. 2016].
-
Farfan, B. (2016). Wal-Mart Stores' Mission Statement - People, Saving Money, Living a Better Live. [online] About.com Money. Available at: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement.htm [Accessed 26 Apr. 2016].
-
Ferguson, E. (2015). Walmart’s Vision, Mission, Generic & Intensive Strategies - Panmore Institute. [online] Panmore Institute. Available at: http://panmore.com/walmart-vision-mission-statement-intensive-generic-strategies [Accessed 26 Apr. 2016].
-
Ivythesis.typepad.com. (2016). Global Strategy Analysis: Wal-Mart. [online] Available at: http://ivythesis.typepad.com/term_paper_topics/2010/03/global-strategy-analysis-wal-mart.html [Accessed 26 Apr. 2016].
-
Kendzior, R. (2007). Expanding Internationally: 8 Points To Consider Before Going Global | Import Export | International Business | International Trade | International Institute of Directors and Managers | IIDM - IIDM Global. [online] Iidmglobal.com. Available at: http://www.iidmglobal.com/expert_talk/expert-talk-categories/growing-your-business/operate_overseas/id22292.html [Accessed 26 Apr. 2016].
-
Lewis, G. and Minchev, T. (n.d.). Researching internationalization strategies of Australian companies: data access problem. [online] Webcache.googleusercontent.com. Available at: http://webcache.googleusercontent.com/search?q=cache:http://www.flinders.edu.au/sabs/business/research/papers/01-3.doc&gws_rd=cr&ei=oFQfV-K6KYG-0QSjp6voCA [Accessed 26 Apr. 2016].
-
Morillo, J., McNally, C. and Block, W. (2015). The Real Walmart. Business and Society Review, 120(3), pp.385-408.
-
Press, w. (2015). Case: Retail Company turnaround – Today an international leader. [online] Business Strategy BSAG. Available at: https://bsagtest.wordpress.com/client-stories/retail-company/ [Accessed 26 Apr. 2016].
Give your grades a boost
Just share your requirements and get customized solutions on time.
-
1,168,768 Orders
-
4.9/5 Overall Rating
-
5,052 Experts
