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Requirement
Assignment based on strategic alliance in healthcare
Solution
HEALTHCARE STRATEGIC ALLIANCES
A strategic alliance in healthcare is known as formal ways of relations between three or more than three parties to making a set of goals or for the purpose of meeting a critical need in an independent organization. Many of the health care organizations developed their strategic alliances very speedy with the participation of many other organizations. There exists a number of varieties in relationships like - joint programs, health agency, and umbrella organizations. The basic motive behind this assignment is to identify the main role of strategic alliances in the health care sector. In this field, the government takes many steps to control health care cost, in this physicians helps the government in developing and maintaining these alliances. Physicians are playing the role of an advocate for patients and take care of all necessary facilities coordinated care. As our economy is continuously changing with the changes in the environment, as many industries are changing fastly, strategic alliances is one of them which is fastly leading as a vehicle for different organizational cooperation. In the same way, health care alliances show a mechanism for giving solutions to different problems. In this, by utilizing our multiple skills, we are able to attain our objective, strategic alliances in health care. The main reason for developing strategic alliances in health care is to become more apparent. Its main aim is to increase its capability for achieving success. It can be better understand by studying following example which is propounded by Wizard Oz- alone. He gives four examples of strategic alliances in healthcare:-
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Firstly, alliances can have emerged in a better manner when all its potential partners have a strong relationship such that one can use the products of another when both of the organizations dealing in the same services. One such example is Northwest Rehab Alliances. Which is a network of privately practicing organization which is a therapy provider?
Secondly, in healthcare, the various organizations are here which are dealing in different group stores. So, this will increase therapy practices which were strategically housed in different community centers, school sports complexes or in gyms. All this type of strategic alliances works if it is convenient as per the patient. It helps in keeping patients more comfortable here by providing all the strategic services to him. Nowadays there are various strategic alliances is followed in healthcare like:-
CRM, which stands for cause-related marketing which a popular strategic alliance is for all for-profit companies, like: as a practice therapy organization. Therapy practice organization associate itself with a non-profit organization so that it can earn money for the non-profit organization by promoting his products and services for earning more and more profit. This is a win- win situation for both of the organizations because both benefited from it.
In my professional life, strategic alliances play a critical role. For me an organic growth in insufficient for meeting the required rate of any other organization. It is necessary for me to enhance speed In the market which makes me capable of improving partnership with others. So, we can say that now day’s government is more aware of all the strategic alliances related to health care by formulating various schemes in support of general peoples.
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Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2012). Strategic management of health cares organizations. John Wiley & Sons.
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Abdelhak, M., Grostick, S., & Hanken, M. A. (2014). Health information: management of a strategic resource. Elsevier Health Sciences.
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