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Question: Fabulous Cosmetics & Lyra Banks Case Study
Solution
Background
Fabulous Cosmetics entered into an employment contract with model Lyra Banks. A medium sized US based company, located in Roseland, Fabulous Cosmetics hired model Lyra banks to promote its “Bring Out the Beauty in You” campaign. It was planned two years ago that the business should sought to increase its market share by developing and running a print and television campaign aimed at women 15 to 40 years old. The new face of the campaign was Lyra Banks. Lyra’s employment and contract with Fabulous has been a successful one as she has been able to accomplish success as a mode and as the face of Fabulous’s campaigns and promotions. The success of the Beauty in You campaign, as admitted by Fabulous’ management, has been due to the performance of Lyra Banks and hence, it seems that a long-term employment relationship between Banks and Fabulous Cosmetics is inevitable to grow. It should be taken into account that customer surveys have shown a strong relation between Fabulous’ product recognition and Lyra Bank’s image as Fabulous’ face. Moreover, Fabulous believes its recent substantial increase in sales and customer demographics can be attributed to the Beauty in You campaign. But though everything was going smooth as per the contract, some problems emerged recently. It must be noted that over the last year, Lyra’s performance and attitude has become a problem for the company and the VP of the company is frustrated with Lyra’s lack of professionalism. Lyra’s missing of photo shoots, her undue absence, etc. all have contributed to the deteriorating employment relationship between Fabulous and Lyra. All such things have resulted in the urge and need of establishing a new contract between Fabulous and Lyra Bank.
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Employer Concerns
In the new contract the employer has put emphasis on four specific concerns. The first concern that has been addressed has been related to the base pay rates and additional hour rates. The second concern that has been addressed in the renewed contract is related to Lyra’s inconsistent attendance. The third concern that has been addressed in the contract is related to Lyra’s undue absence, and the final concern has been related to Lyra’s poor attitude with management and co-workers. To address the concerned issues, the contract has included some specific clauses. Fabulous would pay Lyra 2,000 for every regularly scheduled photo shoot that would last for 4 hours or less and $500 per hour for each additional hour thereafter. Moreover, in order to ensure that Lyra would rectify her attitude with the management and co-workers the contract has included the clause that Lyra must arrive on time for every regularly scheduled photo shoot or commercial filming. It has also been mentioned in the clause that failure to work as scheduled will result in Lyra assignment of all photo/film shoot late and/or cancellation fees being assigned to Lyra for payment. This clause has been mentioned in order to address the issue of Lyra’s frequent absence too. Furthermore, it has been noted that to check the performance of Lyra under check and to put her attitude under check (and to ensure that Lyra has compensated for her misbehaviors in the past) that the company’s new contract has included the clause that Lyra will no longer receive any premium photo film shoots that occurs between 9 pm and 7 am. Also, to make sure that Lyra is professionally accountable to Fabulous that the new contract has accommodated the clause that states that under no circumstances could Lyra promote or appear in any promotional ads, film or commercial activities for any other company that sells cosmetics for the duration of the contract Fabulous must have the final word on any outside work. Hence, it can be seen that the clauses that constitute the new contract are all meant for addressing the employer’s present concerns.
Contract Outcomes
It must be said that outcomes of the contract would be positive for Fabulous and for its management and leadership. It should be noted that from the perspective of employment contract and employee discipline and engagement the contract has a lot to contribute. The employer has been concerned with the employee’s (Lyra’s) performance and attitude and so to tackle the issue her pay has been fixed considerably and her rights as an employee have been curbed. The clause that forces Lyra to be on time in every shooting is the one that deals with the disciplinary and attitudinal concerns that were raised by Lyra’s frequent unprofessional acts. In order to ensure that Lyra would rectify her attitude with the management and co-workers, the contract has included the clause that Lyra must arrive on time for every regularly scheduled photoshoot or commercial filming. It has also been mentioned in the clause that fails to work as scheduled will result in Lyra assignment of all photo/film shoot late and/or cancellation fees being assigned to Lyra for payment. This clause has been mentioned in order to address the issue of Lyra’s frequent absence too. Moreover, by curbing the scope of Lyra to appear in promotional of any other cosmetic company, Fabulous has ensured that, according to the new contract, Lyra would remain more responsible and accountable to the Company and its management. It is to make sure that Lyra is professionally accountable to Fabulous that the new contract has accommodated the clause that states that under no circumstances could Lyra promote or appear in any promotional ads, film or commercial activities for any other company that sells cosmetics for the duration of the contract Fabulous must have the final word on any outside work. Hence, it can be seen that the clauses that constitute the new contract are all meant for addressing the employer’s present concerns.
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Place Your OrderOverall Assessment of the Agreement
Overall, the agreement’s clauses should be considered mutually beneficial for Fabulous and for Lyra Bank. It should be noted that though the contract’s clauses are meant to address some specific concerns of the employer; the employee too has received some specific scopes thanks to the same clauses. But it should be noted that the employer would be benefitted more as the result of the establishment of the new contract. Most of the clauses mentioned in the new contract are meant for controlling the scope of the services that would be rendered by Lyra Bank. Controlling of the scope of services would ensure that the profit-orientation of the company is sustained in a proper manner. Moreover, the clauses are arranged in such a manner that it provides safety and security to the business’ operations. Considering the financial risks that could be incurred by Lyra Bank through her frequent absents and through depicting lack of professionalism, the employer has resorted to a contract that is constituted of clauses that force the model to improve on her professional acts and practices. Such would be beneficial for the employer and that would also render some specific benefits for the employee (who in this case is Lyra Bank). Furthermore, as an outcome of the contract, Lyra Bank would also be benefitted as she would be experiencing a hike in pay and a hike in recognition for her job. This would make Bank motivated and her morale would be higher and higher would be her degree of engagement in the process of the growth and development of Fabulous. It should be hence noted that the outcomes of the contract would be beneficial for both the employer and the employee as both the parties have something to gain from the contract. The contract provides the scope for the emergence of a win-win situation in which both the employer and the employee would be highly benefitted.
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