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Key Topics
Requirement
Question: Electronic commerce
Solution
Introduction
In this present paper, we will discuss the eleven website designing criteria and the ways to add electronic commerce initiatives to the business. Electronic commerce business is defined as the business in which trading of goods and services are done electronically by using computer networks For example the internet. E-Business is depending on technology such as internet marketing, mobile commerce, and inventory management system.
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Eleven website designing criteria
Following are the eleven website designing criteria for the effective business website:
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Brand driven design with professional outlook: The front page acts as a first impression on the viewer so it should reflect the positive impression of the existence of the company’s product and services. The site should convey the brand image and it should be managed in a professional manner.
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Clear and concise content for target audience: The website should contain clear and concise content with good designing which helps to attract target audience. The contents includes: About us, products and services, customer service, private policies and other important information (Grigorik et al., 2013).
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Educate target audience but don’t sell :The website should educate the information about the company and its products which helps to create brand image.
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Consumer feedback and complaints: The website should have the option of feedback and complaints which helps to interact with the consumers.
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Insert call to Actions on each webpage: The website should have the option to call which helps to contact the company by clicking on the button.
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Optimize each webpage for the search engine: The search engine helps to find the product and services by the consumer through optimizing the page.
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Background: The background of the e-business should be simple pattern, and clean with the professional outlook. The background color should be white, off-white and other light color.
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Banners: The banner should be less than four and it should not be top which create an unprofessional outlook.
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Avoid excessive animation and flashing text: The excessive use of animation creates negative impression on the viewer and it looks annoying.
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Graphics and frames: The appearance of the webpage is very important which attracts the consumers. The frames should be avoided and if it used then it should be used in an appropriate manner.
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HTML and java script: The HTML should be done very professionally for good outlook and the java script should be done in an effective manner which helps to acts as a navigation aid.
Ways to add EC initiatives
Following are the ways to add EC initiatives in an existing business:
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E-procurement: The adding of online store channels and store front can be done creating a building case which is a practical strategy for the SME (Turban et al., 2015).
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Reverse auction and Auction: The building of own auction sites helps to add storefront at reasonable cost and reverse auction helps to integrate with more business partners.
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M-commerce: It acts as an effective tactics to promote the product through wireless connection.
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Portal: The portals are used for internal employees and consumers.
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Social commerce: It is used by the companies such as offer blogs and others.
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The web page plays an important role in building the brand’s image. The criteria includes educate target audience, clear and concise content, brand driven design and others. The ways to add e-initiatives include social commerce, portal, web-store and others.
References
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Grigorik, I. (2013). High Performance Browser Networking: What every web developer should know about networking and web performance. " O'Reilly Media, Inc.".
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Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015).Electronic commerce: A managerial and social networks perspective. Springer.
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