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Key Topics
- CONDUCT RESEARCH AND BUSINESS OPPORTUNITY
- Conduct research, data collection and analysis
- samples with details on successful micro business in the industry you choose
- Investigate the new and upcoming technologies, identify micro business opportunities, and plan your micro business
- Conduct research on business ethics
- REFERENCES
CONDUCT RESEARCH AND BUSINESS OPPORTUNITY
Conduct research, data collection and analysis
Airbnb is one of the most successful small businesses that have gained significant position in the contemporary environment. The leading American company perform online services to deliver hospitality services to different people and visitors (Horner, et.al, 2015). Through conducting the research it has been assessed that in January 2018 the company has listed around 3,000,000 lodging in 191 countries. However, the privately held company Airbnb also focuses delivering services related with accommodation sharing and peer-to-peer property rental to the customers so that they may easily gain the lodging services.
samples with details on successful micro business in the industry you choose
With the help of reviewing the lodging industry, it has been identified that there are different micro-businesses that have attain successfully position in the industry that mainly include HomeAway Inc. and VRBO. The two of the successful micro business in the industry is been taken as the sample that give competition to Airbnb in the lodging industry. HomeAway.com is the newer Airbnb substitute platform in which holidaymakers can browse and reserve their vacation homes in different countries (Airbnb Competitors, 2017). Along with this, the micro-business also provide services regarding managing their accommodation and lodging bookings.
On the other hand, another sample that is taken from the lodging industry is VRBO one of the leading competitor of Airbnb. The company provides an online space for different homeowners to promote or advertise their vacation properties and homes for different travellers across the world.
On the other hand, another sample that is taken from the lodging industry is VRBO one of the leading competitor of Airbnb. The company provides an online space for different homeowners to promote or advertise their vacation properties and homes for different travellers across the world.
Investigate the new and upcoming technologies, identify micro business opportunities, and plan your micro business
With the help of assessing the market it has been investigated that there are new and upcoming technologies related with the Augmented Reality that act as opportunity for the lodging company to strengthen their position in the industry (Conrad and Cates, 2015). With the recent attractiveness of Augmented Reality technology it has demonstrated the consumers’ inclination to embrace the new trend so that it may deliver value to the customers. Therefore, it has been act as business opportunities for the micro businesses as well as Airbnb to assists hotels stand out. It has been also planned that AR application enhances virtual sound, imageries as well as words on the top. Along with this, it will also help the sites to switch on the Google Maps and inserts location pins and routing the hotel destination onto the map. It has been analyzed that information gained from the range of sources investigate the selected business opportunity that is implemented Augmented Reality in the business focuses on different aspects such as-
- Financial consideration to implement the technological function within the online platform (Steier, 2016)
- The target market for implementing new technology includes young people as well as constant travellers that prefer to travel from one destination to another.
- Availability of physical as well as human resources to successful implements the new technology that is augmented reality.
Conduct research on business ethics
Ethics are defined as the principles, values and morals that an individual concerns to govern their own activities and decisions that they take within the workplace. In an organization, it is essential to focus on implementing the code of ethics that is regarded as the principles that monitors the organizational policies and decisions that are taken for the business (Trevino and Nelson, 2016). Therefore, it has been researched that business ethics within the organization plays significant role as it uses the ethical plans and activities to conduct the business that positively affect the reputation, productivity and bottom line of the businesses.
samples on companies with / without ethical corporate policies
Companies with ethical corporate policies-
- Cadbury Schweppes completes due diligence on their suppliers by entreating them to complete a questionnaire proceeding to the engagement (Crane and Matten, 2016).
- Intel Company hosts the Intel Science Talent Search and the international Science and Engineering Fair to encourage STEM (science, technology, engineering, and mathematics) learning for the young people.
Companies without ethical corporate policies-
- Nestle
- Amazon
List 12 major business ethics samples and explain 10 principles for positive business ethics, and explain the main advantages of ethical behaviour in business
With the help of reviewing the business ethics it has been identified that there are 12 major business ethics samples that have engaged in ethical practices and behaviour in the businesses. The major business ethics samples are as follows-
With the help of reviewing the business ethics it has been identified that there are 12 major business ethics samples that have engaged in ethical practices and behaviour in the businesses. The major business ethics samples are as follows-
- Cadbury Schweppes completes due diligence on their suppliers by entreating them to complete a questionnaire proceeding to the engagement. The principle has supported the Cadbury to engage in effective supply chain activities among their distributors (Weiss, 2014).
- Intel Company hosts the Intel Science Talent Search and the international Science and Engineering Fair to encourage STEM (science, technology, engineering, and mathematics) learning for the young people.
- Salesforce.com- With the ethical practices the company encourages its employees by providing them six days off per year so that they may satisfy and motivates them.
- 3M- The company engages in ethical marketing practices at the time of carrying out their marketing activities for their products and services.
- Suma- The company ethical practices focus on operating with a diverse workforce and provide then equal opportunities at the workplace (Hoffman, Frederick and Schwartz, 2014).
- Dell- The Dell corporate ethical practices focuses on operating with ethical culture and maintaining transparency within the hierarchy so that they may avoid unethical behaviour and practices among their workers.
- General Electric (GE)- The leading company has engaged in the effective culture of integrity within the workplace.
- SAS institute- The ethical practices of the company focuses on supporting the employees by providing them welfare and safety activities so that they may properly work in the organisation.
- Microsoft- The corporate ethical practice of Microsoft focuses on integrity among the workers and employees within the workplace so that it may avoid the situation of problem.
- Google- The ethical practices of Google focuses on the principle that is Don’t be evil in their practices.
Advantages of ethical behavior in business
Engaging in the ethical practices is beneficial for the business as it supports the business to an emphasis on the principle of honesty and fairness within the workplace that further results in enhancing the relationship with the coworkers and customers (Trevino and Nelson, 2016). On the other hand, it has been also assessed that another advantage of ethical behaviour in business is that it supports in building loyalty among the customers. The company’s performance for ethical behaviour also helps it create a more positive image in the marketplace, which can bring in new customers through word-of-mouth referrals.
REFERENCES
Airbnb Competitors, 2017. [Online]. Available Through: < https://www.airbnbhell.com/airbnb-competitors/>. [Accessed on 1st February 2018].
Conrad, C.A. and Cates, T.A., 2015. Entrepreneur in a Can: A Qualitative Review of Small Business Opportunities. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 262-262). Springer, Cham.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Hoffman, W.M., Frederick, R.E. and Schwartz, M.S. eds., 2014. Business ethics: Readings and cases in corporate morality. John Wiley & Sons.
Horner, M.W., Duncan, M.D., Wood, B.S., Valdez-Torres, Y. and Stansbury, C., 2015. Do aging populations have differential accessibility to activities? Analyzing the spatial structure of social, professional, and business opportunities. Travel behaviour and society, 2(3), pp.182-191.
Steier, L., 2016. Refereed Articles Making the Most of Failure Experiences: Exploring the Relationship Between Business Failure and the Identification of Business Opportunities.............................. 457.
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do it right. John Wiley & Sons.
Weiss, J.W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.
Conrad, C.A. and Cates, T.A., 2015. Entrepreneur in a Can: A Qualitative Review of Small Business Opportunities. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 262-262). Springer, Cham.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Hoffman, W.M., Frederick, R.E. and Schwartz, M.S. eds., 2014. Business ethics: Readings and cases in corporate morality. John Wiley & Sons.
Horner, M.W., Duncan, M.D., Wood, B.S., Valdez-Torres, Y. and Stansbury, C., 2015. Do aging populations have differential accessibility to activities? Analyzing the spatial structure of social, professional, and business opportunities. Travel behaviour and society, 2(3), pp.182-191.
Steier, L., 2016. Refereed Articles Making the Most of Failure Experiences: Exploring the Relationship Between Business Failure and the Identification of Business Opportunities.............................. 457.
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do it right. John Wiley & Sons.
Weiss, J.W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.
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