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San Diego State University Operations And Supply Chain Management Assignment Help - Set operation


Question - Problem 8-6. Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica
Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and
there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads,
billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the
maximum number of each is shown in the following table:
Type of Ad Cost per ad Audience Reached / Ad Maximum number
TV $800 30,000 10
Radio $400 22,000 10
Billboards $500 24,000 10
Newspapers $100 8,000 10

In addition, Martinez has decided that there should be at least six ads on TV or radio or some
combination of those two. The amount ...Read More

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