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Hospitality management

Question -
TLH 314 Assessment Brief
TLH 314 Assessment Brief
Assessment: Project (100%). A critical evaluation of one aspect of contemporary hospitality management. For this assessment you will produce individually a formal written project. This assesses learning outcomes 1, 2, 3 and 4.
Assessment Task: This assessment affords you the opportunity to undertake research using a wide range of source material into a hotel company of your choice and to assess the strategic position of this chosen organization and examine strategic growth options to seek medium and long term market growth in an emerging market of your choice.
Select one of the up and coming hotel company and conduct a SWOT analysis of your selected hotel company.
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Solution Preview - ?? Accor_ Ibis Table of Contents TOC \o "1-3" \h \z \u 1 Introduction PAGEREF _Toc521098205 \h 31.1 The background of hotel PAGEREF _Toc521098206 \h 32. Strategic position of Accor-Ibis PAGEREF _Toc521098207 \h 32.1 Marketing Segmentation PAGEREF _Toc521098208 \h 42.2 SWOT Analysis of hotel in Vietnam PAGEREF _Toc521098209 \h 53. Global Hospit

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