183-40271-School of continuing and professional education-Behavioral Aspect of Marketing
Question
| code | school | words count | reference |
| 183-40271 | School of continuing and professional education | 1200 | APA |
QUESTION-
1.Explain the steps involved in deciding what products and services will best fit your needs.
2.How Maslow’s Hierarchy of Needs is readily adaptable to the development of advertising and other marketing communications appeals for (i) luxury watches; (ii) banking products and services.
3. Explain how digital camera brands can apply Neo-Freudian theories to segment and position their products.
4.Considering the cultural differences between east and west, propose a key advertising message to promote “Beef Rice Bowl” in Hong Kong.
5.Explain the principles proposed by Jonah Berger to make the advertising campaign go viral.
6.Describe the consumer learning theories that best explains the consumer switching behavior – from an iPhone to a Samsung Galaxy.
7.How marketers select either central or peripheral route in promoting Samsung Galaxy S20.
8.When compared to other traditional yogurt, suggest TWO ways to alter consumer attitudes toward NESTLÉ Greek Yogurt.
in progress
0
Management
1 Answer
186 views
0
Answer ( 1 )
The consumer decision-making model is one of the elementary processes that go in the mind of the consumer at the time of making a purchase decision related to a product or service. It is composed of certain stages of activities that goes on in the mind of the consumer from the time of planning for purchase until the conclusion of the purchase. I am planning a summer trip to Japan and in choosing the types of products and services that I expect to receive in Japan I have made certain expectations in my mind based on my needs from the trip to Japan.