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Question: Research paper Pankaj Ghemawat on Globalization
Solution
Key Ideas
It has been heard and observed that the companies are becoming more integrated with each other in the world that has become flat. This integration is happening due to the rise of the internet and the ease of doing business with the development of technology. This makes the people and the organizations believe that the world is reaping the benefits of globalization. But the key idea that I have got from the views of Pankaj Ghemawat is that the world is not globalized in its true sense. Instead, it is semi-globalized (Ghemawat, 2007). The problems in doing business due to the distance of the companies, the differences in the cultures of the companies and the geographical separations cause problems, and the hindrances are caused in ease of doing business. If we consider the behaviors of the people, the distances between organizations and the borders between countries, then it will be observed that these things do matter in the businesses, and they reduce the benefits that technology has created for the companies for doing business. The law of distance has a huge impact on the way business and people are connected to each other (Ghemawat, 2008). There are a lot of differences between the people in the world that affects their ability to interact with the people in other countries or cultures. Other than cultures, the differences in administration, the economic scenario also affects the nature of globalization in today’s world.
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Application of the ideas to the organization
This idea can be applied to the McDonald’s stores when they tried to enter the Indian market. McDonald's is a fast-food restaurant that was famous for its products: burgers and French fries containing beef and pork. The fast food retailer tries to enter the Indian market with same products. But it failed massively. The culture of India did not allow people of India to eat Beef and Pork as they worshiped cow and it was a religious crime to kill the cow and eat its flesh. This was an example of the semi-globalized world that Pankaj Ghemawat talks about. The globalization helped McDonald's to enter and access the markets of other countries like India, but the differences in the cultures of India and USA did not allow the organization to flourish in the other country. Here, the separation existed due to cultural differences and hence the law of culture prevailed. The organization had to completely change its products composition to establish itself in the market of India. This shows that the company did not have the liberty to sell what it wanted; instead, it has to change itself for selling its products in the globalized market of India. Thus, the world is flat and integrated, but it is not globalized completely.
Topic 2: Definition of Culture
Key Ideas
The key idea that I have got from the discussion and the activity is that the component of culture n the organization is malleable, and it has the ability to evolve itself through various influences so that value can be created for the organization. There is a great deal of internal momentum which is present in the cultures of the company and it very difficult to modify it or change it. The contributors to the cultural inertia of the organizations include the size of the company and the strength of the culture (Boulle, 2012). The cultures of the companies have the tendency to move in the same direction as that of the movement of the company. So, it becomes important for the managers that they understand the way of developing the culture and the way to change it. The modifications in the culture of the company are very important to happen from time to time because that ensures a positive, efficient and ethical impact on its working (Carlos Pinho, 2014). The change in culture is a long process, the change manager or the change agent has to understand that what the first step was when the culture was created because that determines that from where the change should be initiated. Culture is an important consideration for the organizations when they plan for restructuring, or they merge with another company or when they acquire some company. In all these situations, it is very important for the companies to think about the integration of culture with other processes of the company.
Application of the ideas to the organization
This idea can also be applied to the McDonald’s stores when they tried to enter into the Indian market. They could not integrate with the cultural norms of the country that the people of India respect cows and they don't kill and eat them. For Indians, cows were a symbol of worship, and when the fast food retailer came up with the beef products, the sentiments of the people of India were hurt. They could not accept the food products and they mad the company fails in the country. Thus, culture is an important consideration whenever a business is planning for expansion or it tries to enter the foreign market. The retailer would have searched the Indian market before entering it, and it would have respected the feelings of the people of India before selling the beef products. After the failure of McDonald’s in India, the company again came with new products that were as per the preferences of the people of India and it succeeds. From that time till now, the company is making continuous profits in India.
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Boulle, M. and Robinson, D., 2012. Sustainability, decision making and culture in organisations.
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Carlos Pinho, J., Paula Rodrigues, A. and Dibb, S., 2014. The role of corporate culture, market orientation and organizational commitment in organisational performance: the case of non-profit organizations. Journal of Management Development, 33(4), pp.374-398.
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Ghemawat, P., 2007. Why the world isn't flat. Foreign policy, pp.54-60.
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Ghemawat, P., 2008. The globalization of business education: through the lens of semiglobalization. Journal of Management Development, 27(4), pp.391-414.
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