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Consumerism: increasing popularity in the modern era

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The reason behind the presence of a company in the market is the presence of customers in the market. The needs and demands of goods and services among customers give businesses reason to produce. The concept of consumerism is based on the consumption activity of consumers. Consumerism is the consumption of goods and services by consumers more than their basic needs, in large quantities and volumes. It is the policy focusing on the protection of the interest of consumers while they built an exchange relationship with an organization (the activity of acquiring goods and services in exchange of money)...

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