Learn how to do External Analysis of a company (with examples)

Marketing Management Course
AllAssignmentHelp Academy
  • 33 lessons
  • 10 quizzes
  • 10 week duration

4.1 What is social factor analysis?

AllAssignmentHelp Academy

If you have read so far in sequence and ready to take on the next lessons, I thank you for your consistency. J

Through social factor analysis, we try to understand the society where we plan to sell our products.

Social factors is the mixture of various aspects that relates to the lives of people. I have listed below some of the social factors that you can consider while conducting the social factor analysis.


Buying habits

Education level

Emphasis on safety

Religion and beliefs

Health consciousness

Sex distribution

Average disposable income level

Social classes

Family size and structure


Attitudes toward saving and investing

Attitudes toward green or ecological products

Attitudes toward for renewable energy

Population growth rate

Immigration and emigration rates

Age distribution and life expectancy rates

Attitudes toward imported products and services

Attitudes toward work, career, leisure and retirement

Attitudes toward customer service and product quality