Learn how to do External Analysis of a company (with examples)

Marketing Management Course
AllAssignmentHelp Academy
  • 33 lessons
  • 10 quizzes
  • 10 week duration

6.1 What is environmental factor analysis?

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In the environmental factor analysis, we analyze the environment where we want to set up the business.

There are several aspects you can consider while conducting this analysis such as:

Geographical location

Climate and weather

Waste disposal laws

Energy consumption regulation

People’s attitude towards the environment

When you operate in an environment, it is expected by the local government that the activities you undertake stays in tandem with the support of the environment.

You cannot undertake activities that harm the environment. Most of the countries have rules and regulations that protects the environment from industries. You have to abide by all these laws to operate unhindered at a location.