Learn how to do External Analysis of a company (with examples)

Marketing Management Course
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  • 33 lessons
  • 10 quizzes
  • 10 week duration

5.3 Technological analysis examples

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Now let us continue our example of Robert’s smartphone business. We know he wants to enter into India and he has already understood the market from the perspective of political, economic, and social aspects.

For the technological analysis, Robert has to look at the current sale of smartphone products in the country. It can see what competitors such as Samsung, Apple, Huawei, and others are doing in the market.

These few companies are far ahead in the use of advanced technologies for the production of smartphone units. Moreover, these companies are using innovative routes to sell their products to the customers.

If the current scenario of the technological advancements can be considered, then we can see that VR (virtual reality) is on rise. Mobile phones with longer battery back with high efficiency is in demand as well.

Robert can use this information to ensure that he brings his product to the market filled with such features.