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- 33 lessons
- 10 quizzes
- 10 week duration
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1. Introduction
A brief overview of the entire course is given in this section.
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2. Political Analysis
Learn how to do political analysis for a company.
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3. Economic Analysis
Learn how to do economic analysis for a company.
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4. Social Analysis
Learn how to do social analysis for a company.
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5. Technological Analysis
Learn how to do technological analysis for a company.
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6. Environmental Analysis
Learn how to do environmental analysis for a company.
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7. Legal Analysis
Learn how to do legal analysis for a company.
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8. Competitor and Partner Analysis
Learn how to do competitor and partner analysis for a company.
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9. Combining everything together!
Learn how to combine everything you learned in the previous sections together for a holistic analysis.
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10. Final Exam
Test what you learned in the entire course.
4.3 Social analysis examples
In this lesson we will conduct a very short social factor analysis for Robert’s smartphone. You may remember than in the section on economic analysis, Robert wanted to go to India to sell his product.
Let us take the same scenario.
Now suppose Robert liked the economic scenario of India. Now he wants to understand what the people want to whom the product is to be sold.
What can be the ideal characteristics of his smartphone?
Possible characteristics of an ideal smartphone users can be:
- Enough disposable in the hand to purchase the product
- They have enough space in their lifestyle to accommodate technology
- Their social surrounding expects them to have smartphones
- They have early adopter behavior
Now Robert need to collect data from secondary or primary sources to find if such customer type exist in the Indian market. Let us go to the next lesson to know the sources from where you can gather the relevant data to conduct social analysis.