- 33 lessons
- 10 quizzes
- 10 week duration
A brief overview of the entire course is given in this section.
2. Political Analysis
Learn how to do political analysis for a company.
3. Economic Analysis
Learn how to do economic analysis for a company.
5. Technological Analysis
Learn how to do technological analysis for a company.
6. Environmental Analysis
Learn how to do environmental analysis for a company.
7. Legal Analysis
Learn how to do legal analysis for a company.
8. Competitor and Partner Analysis
Learn how to do competitor and partner analysis for a company.
9. Combining everything together!
Learn how to combine everything you learned in the previous sections together for a holistic analysis.
10. Final Exam
Test what you learned in the entire course.
1.3 Is there anything better than PESTEL Analysis?
If you search alternative of PESTEL Analysis on Google Search, you will find several models in the index. But all of them are one or other form of PESTEL analysis. All of the alternative contain common factors with some extension in the variables.
Some of the common acronyms you will find online are STEP, STEEP, STEEPLE, DEEPLIST, or ICEDRIPS. There can be many others. You can share with me any new acronym you find through the Feedback Box. I will add it to the list.
Social, Technological, Economic and Political
Social, Technological, Economic, Environmental, and Political
Social, Technological, Economic, Environmental, Political, Legal, and Ethical
Demographics, Economic, Environmental/Ecological, Political, Legal, Informational, Social, and Technological (Source)
Innovation, Competitors, Economic factors, Demographics, Regulatory, Environment, Infrastructure, Partners, and Social trends (Source)
You can see few factors are extracted from the main factors. For instance, Demographics is the part of Social factor, Innovation is the part of Technological factor, and so on.
If you worry on missing out on any factor, you can remember the following acronym that covers all of the above factors/variables:
I DEEP PRICE LIST
Innovation, Demographics, Economic, Environment, Political, Partners, Regulatory, Information, Competitors, Ethical, Legal, Infrastructure, Social, and Technological
From the point of view of your University courses, PESTEL Analysis is the preferred model. You can use it without worry.