Learn how to do External Analysis of a company (with examples)

PESTEL Analysis is easy and is complex. It depends on what you are looking for, and what purpose you want it to serve.

If you are a student and you are doing it for college assignment, then you do not need to do everything that I have said to do in this course. You can only visit few key information sources online and get things done.

Your purpose is to grades and not to run a business. So, you just need to find the relevant information from online sources and build a case on whether a business should go into a country.

On the other hand, if you are a business owner then you got to be more hard work than I have suggested in this course. PESTEL analysis way more complex and so you will find many research firms selling PESTEL at a high cost.

If you are planning to do PESTEL on your own, I will suggest not to. You should better consult those top grade research firms that have years of experience understanding the marketing scenario. They have gained rigor and astuteness which you cannot gain overnight.

Also, the amount of time you will spend reading through thousands of resources will cost you more than a simple buying of an already prepared report of your target country.